Leeds nail tech scoops CND™ EMEA Education Star Award
Victoria Trafford, a nail and beauty educator from Leeds, has been awarded the CND™ EMEA Education Star accolade 2021. An education ambassador since 2017 for Sweet Squared (distributor of CND UK&I), Victoria teaches CND™, LASHUS, Light Elegance, Wax:one & MoroccanTan courses. She has been instrumental in the development of Sweet…
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An inside look: How Academy2 can change up your nail education journey
It’s been dubbed an ‘education epicentre’, combining online learning with in-classroom hours and masterclasses so you can learn nail skills – and more – at your own pace. Academy2 from award-winning nail & beauty training provider, Sweet Squared, is Habia accredited, and means that the company’s education programme is now…
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Light Elegance unveils 12 nail colours for autumn inspired by travel
Are you dreaming of visiting faraway places? Let Light Elegance take you on a journey with its autumn 2021 collection Venture Into Beauty – 12 shades inspired by the beauty of travel and discovering new landscapes. Rich browns and taupes make up the collection, which is available in Colour and…
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Sweet Squared launches Academy2 platform to inspire & educate beauty pros
Nail and beauty distributor & training provider, Sweet Squared, has launched education platform Academy2 to make learning more accessible for industry professionals. The platform offers Sweet Squared’s award-winning HABIA (Hair and Beauty Industry Authority) accredited course programme, with a mix of online and in-person teaching. This allows more professionals to…
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Get party-ready with 6 CND™ shades for winter 2021
After a trying 20 months, we’re ready to party – and no party look would be complete with a stunning nail look. CND™’s Party Ready collection has launched to celebrate a renewed outlook on life and all that is to be rejoiced. “This range of effortless yet glam holiday shades…
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Nail techs, here’s how you can prevent hand & wrist pain
Scratch sources advice for those that suffer with hand and wrist pain, so you can stop feeling the strain… Samantha Sweet, co-founder of Sweet Squared, shares that repetitive strain injury and carpal tunnel syndrome will always be a likelihood for pros, due to the nature of the job. “Filing is the…
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London educator takes learning to the next level with ITEC approved nail courses
Scratch speaks to renowned nail tech and educator Anna Lee about her industry journey, bridging the ethnicity gap and launching Creative Academy London Anna began her journey in the nail industry in 2004, where she enrolled on a part-time nail course at her local course, for ‘something to do.’ Anna’s…
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The 4 Sweet Squared nail kits you need this summer
Sweet Squared has collaborated with four talented nail technicians to launch the Sweet Summer Edit. Finding inspiration from the summer season, Jemma Ball, Laura Costello, Natalie Whitehouse and Conni Arnott have created their own CND™ and Light Elegance kits. Let’s meet the kits… 1. Mediterranean Moments by Jemma Ball Jemma’s…
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Sweet Squared kicks off e-file education with exciting product launch
To coincide with the launch of the Light Elegance Zippy Gen2 e-file, Sweet Squared has launched online e-file education and will be hosting e-file education at its multiple training centres later this year. “E-filing is an amazing skill to speed up your services and enhance your business,” says Sweet Squared…
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Rewind with 6 retro Light Elegance ButterCream nail colours
Get ready to freak out this summer with the Forever 80’s ButterCream collection from Light Elegance. Available in the UK via Sweet Squared, the collection of vibrant neons and softer neutrals comprises six shades inspired by the iconic decade of the 1980’s. Light Elegance ButterCreams are 100% free of HEMA monomer…
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