Sweet Squared to host CND Shellac™ Luxe drop-in demo days
Following it’s previous ‘Do-LUXE Xperience Days’, Sweet Squared has revealed that it will host over 15 CND ShellacTM Luxe demo days across the UK and Ireland. With the aim to educate nail techs in effective application and removal of the CND ShellacTM Luxe system, the demo days will begin on…
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#TRENDINGTUESDAY Jemma Ball, Jemma Bailey Beauty
We want to see the designs trending at your nail desk! Jemma Ball, of Jemma Bailey Beauty, reveals that punchy peachy hues combined with tropical leaf art have been popular with her clients recently. “I think the simplicity of this design makes it so popular. Its summery but not in…
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Salon in the Spotlight: Bronze and Beautyful, Newcastle under Lyme
Radiating positive vibes and an oh-so tropical theme, Bronze and Beautyful is the result of Lauren Lily Lea’s hard work and passion for the beauty industry. “I opened the salon in 2014,” reveals Lauren. “I went from working full time for car hire company with a bedroom beauty salon on the…
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Discover the latest CND™ innovation at July Xperience Day
CND™ and Sweet Squared are to host Xperience Days in the UK and Ireland to reveal the brand’s latest innovation, SHELLAC LUXE, to professionals. The Xperience Days will take place 1 and 2 July across nine locations including Birmingham, Bristol and Cambridge, as well as at Sweet Squared head office and partner…
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Global Team CND™ welcomes UK tech to elite team
CND™ UK and Sweet Squared education ambassador, Samantha Birkett-Leigh, has been selected as the newest member of Global Team CND™. Representing the brand at the highest level, the team comprises an esteemed group of education ambassadors (EAs) curated from the brand’s talented pool of techs across the globe. After submitting bids…
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Lecenté reveals eight new summer glitters
Sprinkle some summertime sparkle over your nail services with Lecenté’s summer collection, seeing eight new glitters across the brand’s Chunky, Iridescent and Glimenté categories. Available via Sweet Squared, the new glitters include shimmering white tones, Meringue, Golden White Micro, Glacier and, Chantilly. The new colourful additions see Dragonfly and Flamingo,…
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Offer precise brow services with new Wax:One Tweezers
Add to your kit with the new Wax:One Tweezers from Sweet Squared. A must-have tool for therapists providing precise brow waxing services, the new Wax:One Tweezers are hand-finished and manufactured in Italy from high grade stainless steel. The soft grip and precision point on the tweezers makes them easy to handle.…
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WHAT I’M WEARING: Kayley Cairns
We want to see what you’re wearing on your nails! Kayley Cairns, of Hazel Dixon Nail Artist & Academy, wears peachy hues alongside dusky pink and lilac tones in an ombre nail design featuring cuticle crystals and swirling glitter. “I sculpted these nails using liquid and powder, blended to create…
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How to cater to bridal clients
Wedding season is here and there’s never been a better time to create bridal designs to impress. A client’s wedding day is a life-long memory so it’s important to make sure that your part goes as smoothly as possible in the run up to, on and after the big day.…
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CND™ distributors experience ‘the unexpected’ in Morocco
Sweet Squared, UK distributor of CND™, joined fellow distributors of the brand in Marrakesh, Morocco for the CND™ a conference with the theme: deliver the unexpected. The three-day International Distributor Conference saw 86 delegates from 60 countries come together to CND™’s brand ‘personality’; authentic, innovative, creative, stylish and professional. Attendees from…
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