Points to consider before purchasing nail products
Samantha Sweet, co-founder of nail & beauty distribution & education company, Sweet Squared, offers advice for those looking to enhance their professional nail kit… When buying professional products, you should be looking for a company that asks questions such as what certificates you have. If you don’t have certificates, does…
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Light Elegance & :Yours to host Facebook Live sessions
Brands from Sweet Squared’s portfolio, Light Elegance and :Yours, are preparing to go live on Facebook. The Facebook Lives are set to showcase the brands and new release, as well as offer top insider tips thanks to the education ambassadors on hand. On 7 April at 8pm, Light Elegance EA Jeni Smith will be demonstrating…
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:YOURS to launch 9 nail polishes to aid stamped designs
:YOURS is complementing its range of design plates with nine polishes, created specifically for stamping. Highly pigmented, the polishes are fast-drying for speedy application and results and shades include Silver Star and Pink Love. Rachel Horrocks, content marketing manager for Sweet Squared, reveals her top tips for creating great nail…
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Customise Nimue treatments with SuperFluids range
Derma-cosmeceutical brand, Nimue Skin Technology, has launched its SuperFluid range. The range sees five super concentrates to be used to customise existing Nimue professional treatments. Each of the SuperFluids are a super concentrate of a specific active ingredient and can be used to treat a client’s specific skin concerns. Each…
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Lecenté launches eight new products for spring nail designs
Lecenté™ is embracing the start of spring and fresh, colourful mani/pedis with four new glitters and four new foils. The spring collection features: Petal Ultra Fine Glitter Amber Ultra Fine Glitter Maple Ultra Fine Glitter Wisteria Ultra Fine Glitter Silver Mosaic Foil Gold Marble Foil Rose Gold Foil Silver Feather Foil. Use…
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Exclusive LashUs discount for Scratch readers
Are you looking to add a lash treatment to your service menu? Sweet Squared listened to the professional it serves and has created and developed a new treatment – LashUs The Lift. The LashUs treatment works with client’s natural lashes to straighten from the root to help give the appearance of…
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#TRENDINGTUESDAY Hannah Missen, Hannah Missen Nails
We want to see the designs trending at your nail desk! Hannah Missen, of Hannah Missen Nails, reveals pastel rainbow nail looks have been popular with her clients recently. “I think this design has been popular because spring is here and easter is on its way, which means the pastels…
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Celebrating International Women’s Day
March 8 marks International Women’s Day; a day to recognise and celebrate the social, economic, cultural and political achievement of women. A day to set both personal and professional goals and look back at your achievement, what are you celebrating today? In the spirit, we’ve rounded up a few inspirational quotes…
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Scratch welcomes guest editor, CND™’s Jan Arnold, for March edition
CND™ co-founder & style director, Jan Arnold, has been welcomed as guest editor for the March 2019 edition of Scratch magazine. It’s particularly poignant timing as the brand commemorates 40 years in the nail sector, and Jan’s ruby red corset on our cover (made from nail tips, of course) represents…
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CND™ launches nail treatments in handy pen form
CND™ has launched its popular RescueRXx and SolarOil formulas in a handy pen-style applicator. Ideal for handbags and pockets to help take care of nails while on-the-move, simply click the top to release the formula and swipe the brush over nails. Benefits include controlled, precise application, added speed and less…
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