What to look for when choosing a reputable business awards to enter
Winning an award is an excellent marketing opportunity. It boosts morale, raises the profile of your business and highlights and recognises your expertise. When contemplating entering an award, you firstly need to consider whether you want to increase your recognition locally or nationally. These both have genuine and mock awards,…
Read More
Scratch Stars 2020: Judging days & party postponed until spring/summer 2021
After much consideration and assessment, Scratch magazine has decided to postpone the Scratch Stars Awards judging days and Scratch Stars Party until spring/summer 2021. The format and all finalists, sponsors and judges remain the same; it is just the dates that are being postponed. The coronavirus pandemic and later-than-anticipated reopening…
Read More
Lauren Holmes hosts Instagram nail art workshops
Scratch Stars Awards 2019 Gel Polish Stylist of the Year, Lauren Holmes, is set to host a variety of virtual nail art masterclasses. Created to inspire and improve nail art work, Lauren say the classes are designed to get techs ready to go back to work ‘with a bang’. Scroll…
Read More
Scratch editors to join nail industry pros in #WorldNailsLive broadcast
Canadian nail artist, Valerie Ducharme, and Flux Nails CEO, Nancy Craveiro have launched #WorldNailsLive, a series of free, live social media streams that take place across Facebook and Instagram until 23 April 2020. Each stream aims to entertain, inform and teach nail professionals from all over the world. “Nancy and…
Read More
Scratch Stars Awards 2020: Meet the finalists!
This year’s nail industry awards welcomed the highest number of entries to date in a true showcase of UK talent. Passion, service & skill were witnessed in droves and the Scratch team was delighted to see so many talented techs and business owners seizing the opportunity to enter this leading UK nail…
Read More
5 top tips for perfect nail competition preparation
Lauren Holmes, winner of the Scratch Stars Gel Polish Stylist of the Year award 2019, reveals her 5 top tips for nailing your competition prep: Practice, practice, practice! Make sure you have done your competition set plenty of times, so you know your timings and order. Plan it out and…
Read More
Tech Talk: Natacha Botting
Scratch catches up with nail tech, Natacha Botting, to learn more about her industry journey… Natacha Botting used to work as a receptionist in a local beauty salon, where she would admire all of the client’s nails as they were paying for their treatments. “I decided to train as a nail…
Read More
How to write a winning competition entry
With the Scratch Stars Awards 2020 open for entry from 1-28 February, multi-winner, Katie Barnes, reveals her tips for a winning entry… Preparation is one of the key elements to success. Are you looking at entering the Scratch Star Awards this year? In this blog, I share my top tips…
Read More
Nail industry awards opens for entry 1 February
The ninth Scratch Stars Awards; the only awards that solely recognises those in the nail sector, is open for entry from 1-28 February. This year presents 18 categories, including Nail & Beauty Salon of the Year, L&P Tech of the Year and Natural Nail Specialist of the Year, which are…
Read More
How to plan & execute your goals for the year ahead
I love the New Year as I find it the perfect time to reflect, reset and set intentions for the months ahead. If you’ve not yet had the time to do this, I highly recommend you block out your diary, treat yourself to some lovely new stationery, get comfy and…
Read More
6 reasons why nail competitions can help your salon work
Sometimes, it really is the taking part that counts. If you do not win a nail competition, there is always something to learn. Setting aside the element of placing, competing in nail competitions -whether live or portfolio based – can be hugely beneficial to your salon work. While the significance…
Read More
Nail tech launches festive social for pros
Scratch Stars Awards 2019 Shooting Star finalist, Sophie Dale of Nancy Loves Nails, is organising a festive social event for fellow nail professionals in the North. Perfect for networking and meeting other nail pros, the event is set to take place on 24 November. “I wanted to organise an event…
Read More
Bright CND™ nail hues walk runway for Pam Hogg SS20
Pops of bright nail colours walked the runway at Pam Hogg’s SS20 showcase at London Fashion Week. The CND™ & Sweet Squared team were lead by Nickie Rhodes-Hill, Scratch Stars Awards 2019 Session Stylist of the Year. The nail team also included: Amy Morphey, Joanna Tompkins, Shienne Mann and Kay…
Read More
Elise Scholes-Pilkington on nailing your consultation process
Polish up your professional image and nail your consultation process with help from Elise Scholes-Pilkington, Scratch Stars Awards Ultimate Natural Nail Specialist… I believe client consultation is paramount in how to maintain and gain a regular client base. It always begins with your phone manner; it helps to smile…
Read More
What it’s really like to own a nail salon – Part 1
Industry veteran, salon owner and Scratch Stars Services to the Nail Industry champion 2017, Sue Davies, reveals an insight into her experience of running a nail salon business… For many graduates in the hair, beauty and nail industry the ultimate dream is to own a salon one day. It is…
Read More
Read the latest issue
