Liz Mckeon Double Your Retail Sales Rebookings Referrals

Want to double retail sales in the salon? Check out Liz McKeon’s 2023 Staff Training Programme

By Callie Iley | 20 April 2023

Salon expert and business coach, Liz McKeon, has launched her 2023 Staff Training Programme, How to Double Your Retail Sales, Rebookings and Referrals Within 30 Days. Noting the importance of retail sales in the salon as a source of income after gaining 70% of her salon’s turnover from retail and…

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The Nail Yard At Archerfield Header

Eco-savvy nail spa, The Nail Yard, expands into East Lothian

By Callie Iley | 13 April 2023

The Nail Yard has expanded its franchise with its eco-friendly nail bar on the Archerfield Estate, East Lothian, following the success of its Morningside location. Since the launch of its first salon in April 2015, The Nail Yard Edinburgh has sought to provide luxury services to eco-conscious clients, sourcing products…

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Jennifer Oatham Salon Int He Spotlight

Salon in the Spotlight: Boheme Beauty, Broxbourne

By Callie Iley | 30 March 2023

A fan of low-key nail looks and dainty designs, Jennifer Oatham styled her salon to match; with a minimalist aesthetic, neutral shades and a fresh, tidy finish. “I keep all of my products in drawers to ensure the salon is clutter-free. My clients always comment on how chilled they feel…

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Sarah Rushworth Salon In The Spotlight Feature

Salon in the Spotlight: The Nail Shed, Bolton

By Callie Iley | 16 March 2023

Long-time nail fanatic, Sarah Rushworth, struggled to find time to translate her passion into a career, in between working two jobs and raising a family. However, in November 2018, she decided to buy a garden shed and convert it into a nail studio, ahead of her nail training the following…

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Gemma Brown Serenity Salon In The Spotlight

Salon in the Spotlight: Sérenity, Howden-le-Wear, County Durham

By Callie Iley | 9 March 2023

Wanting to create a salon space to reflect the professional and friendly services she prides herself on offering, Gemma Brown styled her salon using a grey, white and silver colour scheme, creating an elegant and contemporary feel. Leaving school in 2001, Gemma completed her Beauty Therapy NVQs at Levels 2…

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Salon in the Spotlight: Angelic Beauty by Karen, Basildon

By Callie Iley | 2 March 2023

Karen Bolland shares her Parisian-themed salon setup with Scratch, revealing the inspiration behind her decor choices. After graduating from university with a History degree, Karen Bolland began her beauty training alongside her full-time job in 2003. Studying at evening classes at Phoenix School of Health & Beauty in Chelmsford, Essex,…

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Hazel Martin Salon In The Spotlight

Salon in the Spotlight: Nail Creations by Hazel, Crawley

By Callie Iley | 23 February 2023

Nail art specialist, Hazel Martin of Nail Creations by Hazel, shares her home salon set-up, revealing how she’s styled the space to suit her home.  “I always knew I wanted to go into this industry, so went straight on to college after I finished my GCSEs,” Hazel remembers. “I originally…

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Townhouse Guildford 23

Townhouse expands into Surrey with Guildford salon launch

By Callie Iley | 23 February 2023

Scratch Stars Nail Salon of the Year 2022, Townhouse, has expanded its franchise with its first stand-alone salon outside of London. Bringing its luxury manicures and pedicures, modern interiors and seasonal nail styles to Surrey, Townhouse Guildford is located in the heart of town in the Tunsgate Quarter, situated among the…

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Salon in the Spotlight: Lilly’s Beauty Cabin, Norfolk

By Callie Iley | 16 February 2023

Lilly Rose Spelman has always had close ties with the beauty industry, having spent six years working for top beauty brands including Chanel, Estée Lauder, Urban Decay and GHD, but her end goal was always to own her own business. “I took some time out of the beauty industry to…

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Amanda Wesley Smith Salon Feature

Salon in the Spotlight: Nails by Amanda, Market Harborough

By Callie Iley | 9 February 2023

When Amanda Wesley-Smith was applying for work as a dental receptionist in early 2020, she could never have imagined that by the end of the year, she would be a fully-qualified nail technician about to enter yet another national lockdown. “At the beginning of 2020, I accepted a job as…

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