A taste of Tokyo with OPI
Swanky Japanese venue, Sake No Hana, London, played host to a colourful event to commemorate the launch of OPI’s spring/summer 2019 nail colour collection, Tokyo. Cherry blossom towered above my head, with OPI bottles tied to its branches for a quirky touch. A neon light in the shape of an…
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OPI launches 12-piece TOKYO spring nail colour collection
OPI sought inspiration from the vibrant, trendsetting city of Tokyo for its spring 2019 nail colour collection. The 12 shades are available in classic lacquer, long-wear Infinite Shine and GelColor formulas and the palette features a variety of colours that ‘evoke the energy and creativity of Tokyo’. “Tokyo is known…
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OPI promotes Belinda Price to enhance nail education offerings
Esteemed nail aficionado, Belinda Price, has been promoted within her role at OPI education to help implement the brand’s new education strategy. Belinda, who scooped the Scratch Star Award for Educator of the Year 2014, is now OPI educator and capability co-ordinator, which sees an increased focus on the education…
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OPI celebrates the power of colour with new campaign
OPI is harnessing ‘Colour is the Answer’ as its brand message and core vision to aid its mission to transform the world with colour. This message will be at the core of its content creation, campaigns and products. “Most women know that colour can help them express themselves,” shares OPI…
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OPI reveals The Nutcracker and Four Realms collection with Disney
Extend your colour repertoire with OPI and Disney’s The Nutcracker and Four Realms collection. Seeing 12 limited editions shades plus three coordinating glitters, the collection offers festive looks for every event and taste. Inspired by the film adaptation of the classic ballet, The Nutcracker and Four Realms collection is available…
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OPI reveals intergalactic glitter polishes
Add an intergalactic effect to OPI manicures with the Metamorphosis Collection. The six limited edition glitter nail polish shades see a dazzling effect designed to transform the look of any OPI nail polish shade. The lacquers see poly-chromatic glitter particles offer a transformative finish. The collection sees: This Changes Everything! – a golden…
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Digital retail unit launches for shoppers to try OPI before they buy
OPI has commissioned specialist design agency, Play, to create a digital retail unit so clients can try out OPI nail shades before they buy. The free standing units have built-in augmented reality technology to help aid the decision-making process for customers and speed up the time it takes to pick…
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Treat nail concerns with OPI Infinite Shine 2-in-1 Treatment Primers
Designed to address the most common nail concerns, OPI has released Infinite Shine 2-in-1 Treatment Primers including Strengthening, Conditioning, Ridge Filler and Brightening formulas. Treating nails with key ingredients such as essential oils and natural plant extracts, the lacquers also prep the nails for 11 days of gel-like wear and…
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Carlton Professional opens beauty cash and carry store
Carlton Professional, beauty equipment manufacturer, has opened a dedicated professional, beauty-only cash and carry store. Officially opening October 1, the store is based at the company’s head office in Lancing, the trade-only store offers an array of beauty products, from skincare, lash and brow, to nails treatment, tanning and a…
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OPI turns to Peru for AW18 nail colours
Inspired by natural beauty and bohemian vibes, the 12 shades in OPI’s autumn/winter 2018 collection comprise flirty purples, deep burgundies and rosy hues – available in lacquer, Infinite Shine and GelColor formulas. The Peru collection was inspired by the likes of Machu Picchu’s Incan ruins and the country’s architecture, food…
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