2025 nail business planning: expert tips for new year success
Belinda Price, OPI UK&I education and capability manager & owner of Nailspa, Scratch Stars Nail & Beauty Salon of the Year 2024, shares advice… During the busiest season of the year for most nail and beauty professionals, it can be hard to see past 31 December. But as the dust…
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WINNER ANNOUNCED: Scratch Snap October 2024
The winner of Scratch’s monthly nail art challenge for October has been announced as Katarzyna Korzeniak. In a showcase of talent, techs created nail designs to fit theme, Wicked film, in the bid to win a prize from OPI. Entries were judged by head of education for OPI UK&I education & capability manager, Belinda Price, and Scratch…
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OPI collaborates with Wicked movie on bewitching nail colour collection
Nail enthusiasts can choose from 21 spellbinding nail colours in the OPI x Wicked collection, released for the holiday season. Inspired by the Universal Pictures’ musical movie, Wicked – in cinemas 22 November, the collection features 12 colour-matched shades in OPI Nail Lacquer and the reformulated GelColor formula, featuring Intelli-Gel…
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Celebrity nail art stole the show at the MTV VMAs 2024
The MTV Video Music Awards (VMAs), hosted in New York this week, didn’t just celebrate the biggest names in music: it proved that celebrities are embracing expression through nail art. American singer & songwriter, Chappell Roan, made an impact with an extreme length, chrome sword-inspired set. This matched her medieval…
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Wicked actress, Cynthia Erivo, named OPI global brand ambassador
Award-winning actress & musician, Cynthia Erivo, is set to ‘showcase nails as a vehicle for aesthetic expression’ in her role as OPI global brand ambassador. The Grammy, Emmy and Tony award-winning and Oscar-nominated actress, singer, songwriter & producer stars as leading part, Elphaba, in Universal Pictures’ musical movie, Wicked. OPI…
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Client consistency: how to keep your nail business busy all year long
OPI UK&I education manager, Belinda Price, shares ways to elevate your business and embrace new techniques to ensure your salon is busy with clients all year long. To my mind, the busy salon season runs from Easter to mid-September, with a peak in the October half term and slight dip…
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Here are the nail colour collections you need to note for autumn/winter 2024
As we wave goodbye to the bright hues of summer, it’s time to plan for a new season of nail potential. The autumn/winter trends will be dominated by the tortoiseshell print, black cherry hues and oranges and browns, and we’ll welcome navy and beige neutrals. Here are the nail colour…
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How to make the most of a nail competition
Belinda Price, OPI UK&I education & capability manager, reveals why you should enter nail competitions – and how to make the most of the experience… Entering nail competitions is a great way to grow your skillset and develop your business. It’s a way of assessing where you’re at, setting goals,…
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Want a self-levelling, vegan-friendly gel polish formula? Discover OPI GelColor’s Intelli-Gel
OPI has revamped its GelColor formula: now featuring Intelli-Gel technology. The formula uses a responsive gel molecule network to self-correct and self-level, offering nail professionals a helping hand in creating a flawless finish, so streaky brushstrokes can be a thing of the past. “It’s a really clever formula that is…
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Salon in the Spotlight: Nails by Emoke, Harrow, Greater London
Emoke Andre, owner of London nail salon, Nails by Emoke, tells Scratch about the unique qualities of the business and its ‘family’ of staff… Qualifying as a nail technician in 2014, Emoke Andre worked in a salon in London, but always had a bigger goal in mind: to open her…
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