Sweet Squared acquires distribution of Louella Belle’s hand & footcare brands
Award-winning distribution and training company, Sweet Squared (S2), will take over distribution, support and education for Artistic Nail Design, Footlogix, Belava, Famous Names and Footsie in the UK from 5 February 2024. The acquisition of these hand and footcare brands from Louella Belle will offer greater choice for the professional S2 customer,…
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How to effectively market beauty treatments in the run-up to Valentine’s Day
Love it or loathe it, Valentine’s Day is an opportunity to upsell beauty services with nail art and encourage clients to try something new. What’s more, you can gain profit from enticing couples into the salon and promoting retail items as gifts. “The lead up to Valentine’s Day usually sees…
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WINNER ANNOUNCED: Scratch Snap January 2024
The winner of Scratch’s monthly nail art challenge has been announced as Carlie Fidgett. In a showcase of talent, techs stepped up to the Scratch Snap challenge for January and created nail designs inspired by the theme ‘Icy Elegance’, in the bid to win a prize from Beauty Boss HQ. Entries were judged by Scratch’s…
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GelJunkie nail products have launched – & here’s everything you need to know
Add together 18 years’ knowledge of nail tech needs with a passion for quality enhancements and great customer service, then sprinkle with glamour. What do you get? A gel polish brand set to turn heads and excite clients and pros alike. GelJunkie, available early 2024, features a rainbow of gel…
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Find out about the courses on offer during Lecenté’s Education Enrolment Season
Lecenté has announced its Education Enrolment Season, offering promotions on nail education for a range of skill levels. Running from 8 January to 31 January, Lecenté’s Education Enrolment Season will feature exclusive event offers on its award-winning training, including free enrolment into a range of courses. Education on offer during…
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Temperature talk: How the cold weather can affect your nail products
Feeling the chill? Scratch explores the impact that temperature has on nail products and serves up practical points to note… Creating a comfortable atmosphere in the salon is important for you and your clients, but maintaining a consistent temperature is also vital to ensure that your nail products perform at…
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Find out about the wellness-focused nail salon offering meditative manicures
Founder of Sundays Studio, Amy Ling Lin, was inspired by former clients and salon experiences to create a nail space that promotes safety, self-care and inclusivity for both clients and nail specialists. With a focus on wellness for its nail services and product offerings, Sundays Studio offers clients and staff…
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Nail Tech Talk: Rachel Foreman of Effy Nails
With a wealth of experience both on set and in-salon, nail artist, Rachel Foreman of Effy Nails, shares how her colourful career in the nail industry began and offers an insight into her day-to-day life… Returning to education in 2008 to train for two years in make-up artistry, the year…
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52% of Gen Z view nail appointments as ‘essential’. Here’s why…
In the Future of Beauty and Wellness Report 2024, salon booking platform, Fresha’s research has revealed a shift in attitudes towards beauty treatments being seen as a necessity. Having traditionally been associated with indulgence or as a treat for special occasions, the research shows that nail appointments and other beauty…
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WINNER ANNOUNCED: Scratch Snap December 2023
The winner of Scratch’s monthly nail art challenge has been announced as Carla Brannan. In a showcase of talent, techs stepped up to the Scratch Snap challenge for December and created nail designs inspired by the theme ‘Gingerbread Treats’, in the bid to win a prize from HD Professional Nail Systems. Entries were…
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