Lessons from a beauty PR pro: How to get your business noticed
Alex Silver, founder of beauty PR agency, Alex Silver PR, has been working in public relations for 25 years. She has helped brands including Beauty Blender, Caudalie, KISS Nails & Lashes and Fake Bake make their mark and is renowned for high-profile campaigns, charity events, celebrity ambassadorships and red-carpet parties.…
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Light Elegance unveils 12 nail colours for autumn inspired by travel
Are you dreaming of visiting faraway places? Let Light Elegance take you on a journey with its autumn 2021 collection Venture Into Beauty – 12 shades inspired by the beauty of travel and discovering new landscapes. Rich browns and taupes make up the collection, which is available in Colour and…
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Indiana nail tech scoops Season 8 NAILS Next Top Artist (NTNA) title
The NAILS Next Top Nail Artist (NTNA) competition (Season 8) concluded on 4 October, with Emily Nash (@nailsbyem) announced as the winner following 10 weeks of weekly challenges. The online nail art and design competition, launched by NAILS magazine and sponsored by CND, aims to showcase the world’s most talented…
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Cosy up with HD Pro Nails’ 8-piece Winter Warmers acrylic powder collection
Multi award-winning and globally renowned nail artist, Hazel Dixon, has extended her line of nail products, with the Winter Warmers acrylic powder collection for autumn/winter 2021. Comprising eight pre-mixed flat and shimmer coloured acrylics with a velvety smooth finish, the hues to help clients embrace the new season while staying…
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How to fit nail forms like a boss
Form fitting is one of the biggest nail tech troubles that causes concerns in the industry. There are so many different components and elements that all have to be correct for success when using nail forms. Perfecting your form fitting technique will mean the difference between a structurally strong nail…
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Get party-ready with 6 CND™ shades for winter 2021
After a trying 20 months, we’re ready to party – and no party look would be complete with a stunning nail look. CND™’s Party Ready collection has launched to celebrate a renewed outlook on life and all that is to be rejoiced. “This range of effortless yet glam holiday shades…
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Want to create magical nail styles? Check out education offerings from Nailchemy
Nominated for a Best Emerging Nail Brand award, Nailchemy was founded by Dave and Hayley Partridge in 2017 – but its focus on nail education has extended much further. Based in Bridgwater, Somerset, Hayley founded Nailchemy Academy over a decade ago and its offerings have grown as the brand’s product…
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Salon in the Spotlight: Little Birch Nails, Northern Ireland
Qualifying as a nail technician during the lockdown of 2020 around the same time as having her baby, Rachael Dorrity was initially unable to build a clientele. “Since restrictions have been relaxed, I decided to just go for it and start my nail journey. I’m so excited to see what…
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NAIL TECH TALK: Nataszija Moore of July Ninety Six
Scratch chats to Nataszija Moore of July Ninety Six about her love for bold nail art and her experience working at Nails By Ya Gal studio… Believe it or not, just over two years ago I wasn’t into nails or beauty at all. But after realising my university’s PR and…
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How to nail the perfect engagement ‘ringfie’
Taking a ‘ringfie’, or ring selfie, is the perfect way to remember the moment you got engaged. But how can you take the perfect ‘ringfie’? Jack Jahan, from Ramsdens Jewellery, explains how to take the best shot of your new bling… If you’ve just become engaged, congratulations! This is one…
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