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Nail talk: Skincare YouTuber, James Welsh, shares his love for nail art

By Callie Iley | 17 September 2022

Skincare YouTuber and reviewer, James Welsh, has often been seen on social media sporting nail designs, revealing his love for nail art and showcasing his gel polish collection on his YouTube channel. Sitting down with Scratch to share his passion for nails, James explains where his love for nails began…

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Create on-trend nail looks with Artistic Nail Design’s autumn 2022 collection

By Callie Iley | 16 September 2022

Artistic Nail Design has launched its autumn 2022 collection, Cover Me Head To Toe, inspired by seasonal colour-blocking trends and layered looks With a range of six striking shades to suit an autumnal palette, Cover Me Head To Toe is available in Colour Gloss Soak Off Gel Polish, Colour Revolution…

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Salon in the Spotlight: Niche Hair & Beauty, Nottingham

By Callie Iley | 15 September 2022

Established in 2012, Jade Miller took over Niche Hair & Beauty in 2016. “We relocated during the 2021 lockdown, to a ground floor premises, reopening with a new logo, new look and with a bang.” “Niche is unique due to our diversity,” Jade reveals. “We provide a relaxed, non-uniformed atmosphere,…

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Experience a night of inspiration at beauty booking app Booksy’s Sheffield event

By Callie Iley | 15 September 2022

Hair and beauty booking app, Booksy, invites UK-based salon owners, beauticians, barbers and nail artists to its free Better You, Better Business event in Sheffield on Monday 17 October for the fourth stop in their campaign, aiming to equip beauty businesses with tools, insights and inspiration to thrive in the…

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Salon in the Spotlight: Maisie Leah Nails, Birmingham

By Callie Iley | 8 September 2022

Starting out doing nails in her parents’ living room before moving into her dads summer house, Maisie Leah Poultney expanded for a third time to achieve the salon set-up of her dreams. “My boyfriend and I brought a house with a separate garage, so my dad and boyfriend teamed up…

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Let your nails take centre stage with Scarlett Senter’s New Orleans glitter collection

By Callie Iley | 4 September 2022

Multi award-winning nail tech, Scarlett Senter, has expanded her range of product offerings with her New Orleans glitter collection. Featuring 10 dazzling biodegradable cosmetic grade glitters inspired by the American city, the bright and bold glitter mix collection is available in 10 gram pots. The glitter collection comprises: New Orleans…

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Nail Tech Talk: Alyssa Fronce of Alyssa Nail Tech

By Callie Iley | 3 September 2022

Alyssa Fronce chats to Scratch about how she keeps up with industry trends and her favourite personal bespoke nailcare regime, principles & styling… “I love doing nails because I’m super artistic and it’s a great outlet for me,” Alyssa beams. “I also love that I get the opportunity to make…

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What’s the difference between acrylic & gel?

By Katie Barnes | 1 September 2022

The word ‘gel’ lends itself to confusion because it describes the product’s physical state, but over time it has turned into a generic name of the product category. Whereas ‘acrylic’ is a two-part system of liquid and powder, often known as L&P. Where the powder in this two-part system has…

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Salon in the Spotlight: Nail Creations, Lincolnshire

By Callie Iley | 1 September 2022

Nail Creations was established in 2007 above a hair salon in Market Harborough, Leicestershire by Dannii Webster, who relocated to Lincolnshire in 2020 to be closer to her family. “I’m always going on courses to better myself and my salon,” Dannii shares. “I’m currently planning a 3 day trip to…

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Bring the magic of NYC to fingertips with LE’s autumnal Buttercreams

By Callie Iley | 1 September 2022

Light Elegance’s six-piece autumn 2022 Buttercream collection, A Walk in Central Park, takes inspiration from Central Park in the autumn, combining city-themed tones with natural hues. The palette draws inspiration from the colourful leaves of the Central Park trees, the backsplash of the city and the fashions of New York…

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