Townhouse Guildford 23

Townhouse expands into Surrey with Guildford salon launch

By Callie Iley | 23 February 2023

Scratch Stars Nail Salon of the Year 2022, Townhouse, has expanded its franchise with its first stand-alone salon outside of London. Bringing its luxury manicures and pedicures, modern interiors and seasonal nail styles to Surrey, Townhouse Guildford is located in the heart of town in the Tunsgate Quarter, situated among the…

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Glitterbels Ubg Pretty Pastel Collection

Get set for spring nail styles with Glitterbels’ Pretty Pastel collection

By Callie Iley | 19 February 2023

Add pops of pastel to nail designs this spring with Glitterbels‘ Pretty Pastel Unbelievabel Gel collection. With six highly pigmented pastel shades, the Pretty Pastel collection can be used as gel paints for detailed springtime nail designs and styles, or for full-colour application on artificial nails. The shades include: Peachy…

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Mama Mani Nails Web Feature Header

Nail Tech Talk: Sophia Stanley of Mama Mani Nails

By Callie Iley | 18 February 2023

Natural nail specialist & mother of two toddlers, Sophia Stanley, reveals her child-friendly nail space and why adding a play area has enticed a greater clientele. Affectionately titled ‘Mama Mani Nails’, Sophia Stanley’s business operates from her home in Walsall, with a focus on services that can be enjoyed by…

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Salon in the Spotlight: Lilly’s Beauty Cabin, Norfolk

By Callie Iley | 16 February 2023

Lilly Rose Spelman has always had close ties with the beauty industry, having spent six years working for top beauty brands including Chanel, Estée Lauder, Urban Decay and GHD, but her end goal was always to own her own business. “I took some time out of the beauty industry to…

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Callie Tech Talk Instagram Post

Nail Tech Talk: Joss Neaves of Cloud Nine Nails

By Callie Iley | 11 February 2023

With a passion for art and big dreams for the future of her beauty business, Oxfordshire-based tech, Joss Neaves of Cloud Nine Nails, works from her home studio, offering hand-painted nail art to clients. “I was originally attracted to the nail industry because of the nail community. When I got…

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Amanda Wesley Smith Salon Feature

Salon in the Spotlight: Nails by Amanda, Market Harborough

By Callie Iley | 9 February 2023

When Amanda Wesley-Smith was applying for work as a dental receptionist in early 2020, she could never have imagined that by the end of the year, she would be a fully-qualified nail technician about to enter yet another national lockdown. “At the beginning of 2020, I accepted a job as…

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Truro And Penwith College Student Ella Scarlett Working

Truro & Penwith College nail students showcase progression through design

By Callie Iley | 9 February 2023

Scratch takes a look at the nail techs of the future, as Level 3 Nail Technology students at Truro & Penwith College share their progress… Sarah Brenton-Sara, course coordinator, tutorial quality lead & lecturer at Truro & Penwith College, set nail students the task of creating a progression timeline. “Alongside…

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Anta Wilkins Nail Tech Talk Feature

Nail Tech Talk: Anta Wilkins of Nails2Empress

By Callie Iley | 4 February 2023

Mobile and freelance nail artist, Anta Wilkins of Nails2Empress shares her career progression with Scratch, and reveals her hopes for her future in the nail industry. Since gaining her City & Guilds Level 3 Diploma in 2018, Anta continued to further her education, training with Glitterbels and Marie Nailz. She…

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Pinks Beauty Therapy Jennifer Brown Salon In The Spotlight

Salon in the Spotlight: Pinks Beauty Therapy, Crawley

By Callie Iley | 2 February 2023

Working as a cabin crew member was Jennifer Brown’s lifelong dream, until she enrolled on a manicure and pedicure course. While working with Excel Airways, Jennifer qualified and set up her beauty business, offering treatments alongside flying. Jennifer named her business Pinks Beauty Therapy in honour of her family, as…

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Valentines 2023 Trends Header

The 10 Valentine’s Day nail designs you need to try in 2023

By Callie Iley | 2 February 2023

Valentine’s Day offers endless nail style opportunities, and 2023’s trends are more versatile than ever. Expect to see toned-down, low-key looks in neutral hues trending alongside bright, bubblegum pink tips and eye-catching 3D designs. What’s more, nails are proving to be the ultimate Valentine’s Day accessory, with research by Beauty…

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