Impostor Syndrome: What is it & do you have it?
Hair & beauty business coach, Maddi Cook of Boss Your Salon, shares top tips to elevate your offerings and enhance your profits. Boss Your Salon helps empower hair and beauty pros to price perfectly, set boundaries and grow without burnout, believing that business growth is for everyone. Maddi has worked…
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Nail Tech Talk: Scarlett Senter of Scarlett Senter Nail Artist & Academy
Scarlett Senter of Scarlett Senter Nail Artist & Academy shares how she’s boosted her bottom line through the sale of press-on nails. Scarlett Senter, of Scarlett Senter Nail Artist & Academy, Norfolk, entered the nail industry in 2013, seeking a career that would work around her son. After spending time…
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Salon in the Spotlight: Angelic Beauty by Karen, Basildon
Karen Bolland shares her Parisian-themed salon setup with Scratch, revealing the inspiration behind her decor choices. After graduating from university with a History degree, Karen Bolland began her beauty training alongside her full-time job in 2003. Studying at evening classes at Phoenix School of Health & Beauty in Chelmsford, Essex,…
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Nail Tech Talk: Yina Hurtado of Ginahbeauty
Lover of minimalist nail designs, builder gel manicurist Yina Hurtado of Ginahbeauty shares her passion for the nail and beauty industry with Scratch. Yina’s passion for nails started at a young age, doing the nails of family members as a hobby as a teenager. It wasn’t until lockdown that she…
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Salon in the Spotlight: Nail Creations by Hazel, Crawley
Nail art specialist, Hazel Martin of Nail Creations by Hazel, shares her home salon set-up, revealing how she’s styled the space to suit her home. “I always knew I wanted to go into this industry, so went straight on to college after I finished my GCSEs,” Hazel remembers. “I originally…
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Nail Tech Talk: Sophia Stanley of Mama Mani Nails
Natural nail specialist & mother of two toddlers, Sophia Stanley, reveals her child-friendly nail space and why adding a play area has enticed a greater clientele. Affectionately titled ‘Mama Mani Nails’, Sophia Stanley’s business operates from her home in Walsall, with a focus on services that can be enjoyed by…
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Nail Tech Talk: Joss Neaves of Cloud Nine Nails
With a passion for art and big dreams for the future of her beauty business, Oxfordshire-based tech, Joss Neaves of Cloud Nine Nails, works from her home studio, offering hand-painted nail art to clients. “I was originally attracted to the nail industry because of the nail community. When I got…
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Salon in the Spotlight: Nails by Amanda, Market Harborough
When Amanda Wesley-Smith was applying for work as a dental receptionist in early 2020, she could never have imagined that by the end of the year, she would be a fully-qualified nail technician about to enter yet another national lockdown. “At the beginning of 2020, I accepted a job as…
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Truro & Penwith College nail students showcase progression through design
Scratch takes a look at the nail techs of the future, as Level 3 Nail Technology students at Truro & Penwith College share their progress… Sarah Brenton-Sara, course coordinator, tutorial quality lead & lecturer at Truro & Penwith College, set nail students the task of creating a progression timeline. “Alongside…
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Nail Tech Talk: Anta Wilkins of Nails2Empress
Mobile and freelance nail artist, Anta Wilkins of Nails2Empress shares her career progression with Scratch, and reveals her hopes for her future in the nail industry. Since gaining her City & Guilds Level 3 Diploma in 2018, Anta continued to further her education, training with Glitterbels and Marie Nailz. She…
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