sweet squared academy

Sweet Squared launches Academy2 platform to inspire & educate beauty pros

By Rebecca Hitchon | 13 October 2021

Nail and beauty distributor & training provider, Sweet Squared, has launched education platform Academy2 to make learning more accessible for industry professionals. The platform offers Sweet Squared’s award-winning HABIA (Hair and Beauty Industry Authority) accredited course programme, with a mix of online and in-person teaching. This allows more professionals to…

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Salon in the Spotlight: Little Birch Nails, Northern Ireland

By Callie Iley | 29 September 2021

Qualifying as a nail technician during the lockdown of 2020 around the same time as having her baby, Rachael Dorrity was initially unable to build a clientele. “Since restrictions have been relaxed, I decided to just go for it and start my nail journey. I’m so excited to see what…

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NAIL TECH TALK: Nataszija Moore of July Ninety Six

By Callie Iley | 25 September 2021

Scratch chats to Nataszija Moore of July Ninety Six about her love for bold nail art and her experience working at Nails By Ya Gal studio… Believe it or not, just over two years ago I wasn’t into nails or beauty at all. But after realising my university’s PR and…

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Salon in the Spotlight: Lisa Sheehan – Nail Artist, Hereford

By Callie Iley | 22 September 2021

Aged 32, Lisa Sheehan decided to go back to college in the evenings to study for her level 2 and 3 qualifications in beauty theraoy, after working in childcare for 14 years. “I loved the idea of making people feel good about themselves and being able to pamper others, and…

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NAIL TECH TALK: Ravi Uppal of Nails by Ravi

By Callie Iley | 18 September 2021

Scratch chats to Ravi Uppal of Nails by Ravi about nail trends and the importance of not comparing yourself to other techs… The Gel Bottle‘s Builder in a Bottle has to be my ultimate favourite product to use – it’s life changing! Before using it, I thought it was just…

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Salon in the Spotlight: Kulture, Fife

By Callie Iley | 15 September 2021

Selling her share of her previous salon to set up her own, Marie McFarlane and her husband fully converted a ground floor one bedroom flat into Kulture. “I was inspired to open my own salon as I have recently qualified in teaching, so will be running Kulture School of Beauty…

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Salon in the Spotlight: Stacey’s Gel Nails, Meriden, West Midlands

By Callie Iley | 8 September 2021

Stacey Cox worked in banking for 15 years, but was seeking more flexibility around her family. The lockdown gave Stacey the push she needed to start her new nail business. “My studio was built in November, and we opened May,” she explains. “My husband Mark played a big role in…

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NAIL TECH TALK: Meet Nikol Nikolova, Scratch Stars Mobile Nailist of the Year 20/21

By Callie Iley | 4 September 2021

Scratch chats to Nikol Nikolova of Triple N Mobile Salon about launching her own educational platform for nail techs and her excitement at winning the Scratch Stars Award for Mobile Nailist of the Year 20/21… I’ve done my own nails since I was little. My mom owned a salon and…

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Salon in the Spotlight: Nails By Kirsty, Rochester

By Callie Iley | 1 September 2021

Before having her children, Kirsty Lamb was working as a mobile tech – but then made the move to open a home salon to fit her job around family life. “Being mobile was without a doubt hard work, but I knew if I wanted a career in nails, I had…

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NAIL TECH TALK: Samantha Cedergren of SLCNails

By Callie Iley | 28 August 2021

Scratch chats to Samantha Cedergren of SLCNails about her feelings on education in the nail industry and her hopes for the future… I find most of my inspiration from other nail techs, mostly through Instagram. I find it so difficult to just simply create from nothing. I have a folder…

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