Explained: the power of truly listening to your clients as a beauty pro
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares the value of listening and retaining information shared by clients… Listening and hearing are the same thing aren’t they? Incorrect. I’m sure I’m not the only person whose partner hears what they say but doesn’t listen to it, therefore not absorbing…
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Are you a nail pro on the move? Discover Kirsty Meakin’s Wireless E-File Pen nail tool
Described by renowned nail stylist, Kirsty Meakin, as a product that will ‘revolutionise your nail game’, the Wireless E-File Pen has launched: under her own brand, Kirsty Meakin Nail Products. Wave goodbye to wires with this nail tool, removing restrictions on mobility: instead, allowing nail techs to move freely around…
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NAILYMPIA MEXICO 2024: The results
The third iteration of Nailympia Mexico, Mexico City, was hosted by Dafne Fernandez on 6-7 July 2024 and welcomed 172 competitors – alongside a vibrant turnout of spectators and sponsors. The competitions were intense, with nine events running back-to-back over the two days. Participants from 14 countries: Italy, Paraguay, Chile,…
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Behind The Brand: Meet the nail technician turned founder of NIBOVI E-file bits
Nail technician, Sadie Hynes, launched her brand, NIBOVI, in February 2024, specialising in high-quality E-file bits, accessories, tools and ABT-accredited education. Having been in the beauty industry for nearly 15 years as a nail tech, salon owner & educator, Hynes is well equipped with expert knowledge across all dimensions of…
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The GelBottle Inc adds 40 nail colours to HEMA-free Paint Gel Polish range
Popular nail brand, The GelBottle Inc (TGB), has expanded its HEMA-free Paint Gel Polish range from 10 to 50 shades. Formulated so that all clients, including those with HEMA sensitivities, can enjoy a varied colour palette, the collection has been two years in production. The non-shrink and self-levelling formula supports easy…
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Get summer ready with Glitterbels’ 6 holiday-inspired gel polishes
The Glitterbels Getaway collection brings holiday bliss to fingertips with 6 beach-inspired gel polish shades. The six-piece Hema Free Gel Polish collection is reminiscent of crashing ocean waves, swaying palm trees and warm, golden beaches, offering clients their summer holiday fix. Reduce appointment times with these highly pigmented products; requiring just…
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Want a self-levelling, vegan-friendly gel polish formula? Discover OPI GelColor’s Intelli-Gel
OPI has revamped its GelColor formula: now featuring Intelli-Gel technology. The formula uses a responsive gel molecule network to self-correct and self-level, offering nail professionals a helping hand in creating a flawless finish, so streaky brushstrokes can be a thing of the past. “It’s a really clever formula that is…
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The 5 social media mistakes that are stopping you from attracting clients to your beauty business
Are your social media accounts failing to attract your ideal clients? Here are the most common issues I see on the social media platforms of nail techs that prevent growth: 1. Lack of strategy. Most nail techs use their social media accounts as photo albums. While this is great for…
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Salon in the Spotlight: Nails by Emoke, Harrow, Greater London
Emoke Andre, owner of London nail salon, Nails by Emoke, tells Scratch about the unique qualities of the business and its ‘family’ of staff… Qualifying as a nail technician in 2014, Emoke Andre worked in a salon in London, but always had a bigger goal in mind: to open her…
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Pro Beauty & Hair Glasgow – Online Nail Competition 2024: THE RESULTS
The Federation of Nail Professionals and Professional Beauty hosted an online nail contest, revealing the results across five categories on 10 June. Categories were open to both students and professionals, with the competition hosted to recognise talent and creativity in Scotland. Judges were Marian Newman BEM, Kirsty Meakin, Hazel Dixon,…
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