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Meet the microchip mani: beauty tech that turns nails into business cards

By Rebecca Hitchon | 26 December 2024

You may have seen articles about microchip or NFC nails and wondered what in the Black Mirror is going on. Let’s go back to basics – what is NFC? This is an acronym for near-field communication: a technology that allows the exchange of small amounts of data between two electronic…

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Introverted nail techs: how to grow your skills & clientele comfortably

By Lilly Delmage | 22 December 2024

Do you love the creative aspect of being a nail professional: perfecting enhancements and getting arty, but find it challenging to converse with clients and colleagues? You’re not alone. A need to recharge after client interactions or feeling most comfortable in quiet environments are signs of introversion. The word ‘introvert’…

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Revealed: the 5 nations that dazzled at a nail art championship in Paris

By Alex Fox | 20 December 2024

The 2024 Nations Championship, organised by Cécilia Gimenez of NailArt France Events, brought nail professionals from across the globe together in a dazzling showcase of creativity, skill and nail artistry. The event was held in two parts: live technical tests took place at Disneyland Paris in September 2024, and online…

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I’ve been a beauty pro for 30+ years: here’s how I set boundaries with clients

By Marie-Louise Coster | 19 December 2024

Session nail stylist, salon owner & educator, Marie-Louise Coster, shares her experiences with boundary-pushing clients… I imagine most of you went into the nail/beauty industry to make people happy. I also imagine that you expected clients to be grateful and courteous at all times. I don’t suppose you imagined that sometimes…

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Pinterest has predicted 2025’s top trends: here’s 10 takeaways for nails

By Scratch Staff | 16 December 2024

Social media platform, Pinterest has revealed its annual trend report for 2025, Pinterest Predicts. We’ve rounded up the 10 key trends set to dominate the nail world in 2025… 1. Cherry Coded With searches for ‘cherry vibe’ increasing by 325%, the cherry-red hue is set to dominate nail requests in…

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Ghosting Jo Tompkins Article

Nail pros: Here’s how to handle clients ghosting you in the digital age

By Jo Tompkins | 13 December 2024

When someone stops replying to your messages without warning, it can feel like a gut punch – especially in business. You’ve poured time and effort into crafting the perfect message, shared your pricing and then… radio silence. But here’s the thing: ghosting is part and parcel of any business that…

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From DIY nails to owning a home salon: how one tech turned her passion into a business

By Lilly Delmage | 9 December 2024

Bedfordshire-based nail tech, Jodie Day of @talonsbyjodie, started her nail journey simply wanting to learn how to do her own nails, however she enjoyed the training so much that she decided to turn it into her career. Jodie began her training in 2021 while pregnant, seeking a creative outlet. She…

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Influencer

Revealed: the social media nail stars in NHBF’s Top 100 Influencers Index 2024

By Rebecca Hitchon | 1 December 2024

The National Hair & Beauty Federation’s (NHBF’s) Top 100 Influencer Index has been revealed for 2024. The Index – now in its fourth year – ‘offers an opportunity to recognise those in the industry who use social media to influence, educate and innovate our sector,’ according to the organisation. In…

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South Devon tech: At 30 I decided to train as a nail technician – and I’ve never looked back

By Lilly Delmage | 29 November 2024

Having undergone a career swap at the age of 30, Devon-based nail tech Bonni Higson, the owner of Bonni File’n’Style in Dawlish, shares her story… After having children, Bonni decided to train as a nail technician. She says: “I enrolled at South Devon College and qualified at NVQ level 2…

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The 3 top times of the year for business retail & how to capitalise on them

By Lilly Delmage | 27 November 2024

Public holidays often influence retail sales, but as a small business owner, how can you ensure you’re maximising revenue during these key events? Research reveals how… Business credit card experts from price comparison website, Money.co.uk, have analysed the average weekly sales and key retail transaction days over the past year…

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