5 ways to incentivise clients to return to the nail salon
Scratch explores five ways to entice clients into the nail space & reward their loyalty… 1. Find your USP “As a nail tech or business owner, consider what you have to offer the client,” advises Claire Howard, Lecenté educator. “What is your unique selling point?” For example: Do you work…
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4 ways to help prevent allergic reactions in the nail space
An allergy in the nail industry is caused by repetitive skin contact of a nail ingredient that has been advised against skin contact. The contact of this allergen may not always be known or as simple as displaying on the hands from accidentally flooding the cuticle. If you or a…
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Salon in the Spotlight: Gelledbygeorgia, Evesham
Georgia Chamberlain opened the doors to her salon in August 2022 after quitting her teaching job of 5 years. “Creating pretty nails for myself was a hobby of mine, but a job I’d only ever dreamed of. The Nail Tech Org made my dream a reality when I enrolled on…
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Energy bills make up 40% of hair & beauty salon costs, according to research
According to research by Uswitch for Business, energy bills make up 40% of the average hair and beauty salon’s total business costs. The research also revealed that more than 11,000 salons are financially struggling, with 24% saying they find it challenging to pay their energy bills. These findings come amid…
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Treatwell announces first UK nail brand partnership with Glossify
Glossify has teamed up with Treatwell for the salon management software’s first UK nail brand pairing, offering unique educational and expertise-based content to techs and salons. Fast-growing professional-only nail brand created by nail techs for nail techs, Glossify, has announced its exclusive partnership with Treatwell, looking to host collaborative industry…
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Nail Tech Talk: Nancy Porter of Nails by Nancy
Taking the leap into nails at 57 years old, Nancy Porter left her life in Dubai and her career as a nurse behind to pursue a new profession as a nail technician. Using her knowledge from her career in nursing to enhance her services and harnessing her childhood love for…
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Salon in the Spotlight: Nail Licious By Stacey, Worksop
With the support of her family, Stacey Brown of Nail Licious By Stacey opened up her self-described ‘perfect pink paradise’ salon to offer her nail and beauty services to clients. Having always loved getting her nails done and always having an interest in beauty, Stacey decided it was time to…
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Salon in the Spotlight: The Beauty Hut, Norfolk
Sister duo, Martina and Yvette Parent, opened the doors to The Beauty Hut in July 2021 in memory of their mother, Linda Parent, who they lost to Covid in June 2020. “This business means everything to us and we’re trying our hardest to make it successful for our mum,” they…
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Salon in the Spotlight: Boheme Beauty, Broxbourne
A fan of low-key nail looks and dainty designs, Jennifer Oatham styled her salon to match; with a minimalist aesthetic, neutral shades and a fresh, tidy finish. “I keep all of my products in drawers to ensure the salon is clutter-free. My clients always comment on how chilled they feel…
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Salon in the Spotlight: The Nail Shed, Bolton
Long-time nail fanatic, Sarah Rushworth, struggled to find time to translate her passion into a career, in between working two jobs and raising a family. However, in November 2018, she decided to buy a garden shed and convert it into a nail studio, ahead of her nail training the following…
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