How to beat the January business blues
Tina Beaumont-Goddard, membership director at the National Hair & Beauty Federation (NHBF), shares areas to assess in your business and how to beat the January business blues… More green, more clients, more profits The new year is traditionally quieter for salons, so sees a good time to make an action…
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Find out about the wellness-focused nail salon offering meditative manicures
Founder of Sundays Studio, Amy Ling Lin, was inspired by former clients and salon experiences to create a nail space that promotes safety, self-care and inclusivity for both clients and nail specialists. With a focus on wellness for its nail services and product offerings, Sundays Studio offers clients and staff…
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Social media engagement: Why it matters & how to increase it
Alicia Humphreys is owner of Pink Fox Salon Socials, which works with UK hair and beauty salon owners to grow their social media presences and help them attract new clients. The company offers bespoke services in social media management, strategy and training. Here, Alicia shares social media engagement advice… Social…
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5 ways to increase your success as a nail pro in 2024
Stepping into 2024 provides a chance to evaluate your business to support your career growth. From goals to finances, marketing and competition hopes, Scratch explores how nail technicians can plan and prepare for the year ahead… 1. Reflect on your business & set new goals Before getting caught up in…
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Revealed: The best time to start playing Christmas music in the salon
Are you spreading Christmas cheer in the salon from mid-November, or do you prefer to wait until closer to the big day to decorate the nail space and play festive tunes? A survey of 500 UK shoppers by music licensing company, PPL PRS, reveals that most want people to hear…
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‘Here’s why I actively promote my salon as gender inclusive’
Is it clear that your business is inclusive to all? Some gender norms and discrimination can hold people back from entering salon spaces. Sarah Brown, owner of Angel Avenue salon and training school in Atherton, Lancashire, reveals that she was prompted to promote her salon as a gender and trans…
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4 ways to be more gender inclusive in your nail & beauty business
Salon owner, industry advisor & founder of Be Trans Aware inclusivity awareness education, Sam Marshall, serves up advice to ensure your business is inviting to all… 1. Get educated Anyone that wants to use our services should be able to, regardless of their gender identity. Unless you know about being…
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BABTAC launches guide to support beauty pros treating clients with or recovering from cancer
BABTAC (British Association of Beauty Therapy & Costmetology) has launched a new Best Practice Guide to support beauty therapists treating clients with or recovering from cancer. Along with the wellbeing benefits that salon treatments can bring to clients with or recovering from cancer, the disease can present certain contraindications, whether…
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Townhouse opens Leeds location at Victoria Gate
Situated within the Victoria Gate shopping centre a short walk from Leeds train station, Townhouse has announced the launch of its Leeds location. With a treatment menu including Townhouse’s signature or luxury manicures and pedicures with polish, gel polish, builder gel in a bottle and hard gel extensions, manicures can…
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Townhouse acquires London Grace nail salons across London & Essex
Scratch Stars award-winning nail salon brand, Townhouse, has acquired London Grace’s 10 acclaimed locations. London Grace was founded in 2015 to offer a unique social beauty concept, incorporating a nail bar offering services focused on natural nailcare, alongside a cocktail bar and coffee shop in each space. The salons will…
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