Build your brand with loyalty card and stamp bundle
Bring a professional yet personalised touch to your client care with the Blackwell Ferris Loyalty Card and Stamp bundle. The bundle sees a customised card with one side ready to collect stamp impressions. The other side I can be customised to show a business card, basic contact details or appointment card. Alongside the card is…
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LED/UV curable NSI gel system revealed
NSI Nail UK has revealed its Classic Balance Gel system has been updated to boast a LED/UV curable formula. The system is available is a selection of colours, sizes and kits. Shades see Body Builder in Clear and Cover Pink Warm, as well as Builder Blush and Clear. The formula…
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How to prevent nail product overexposure
Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals why the misuse of monomer can have nasty consequences… We are all responsible for bad work habits but some are more dangerous than others. It has become alarmingly more apparent through the likes of YouTube videos and live feeds on social media that too many techs are flooding…
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Gel polish fading? Here’s how to prevent it
Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals why gel polish can fade in the summer – and how to help prevent it Many techs are familiar with the issue of under-curing gel, but not so aware of the issues of over-curing gel. How many techs have been…
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The Scratch Summer Party & Scratch Stars Awards 2017
Wow… what a night! Here, at HQ we’re still on a high from last night’s Scratch’s Summer Party and Scratch Stars Awards! With 18 categories to award over the evening, London’s Tropicana Beach Club was buzzing with nerves and anticipation as the finalists, sponsors and guests arrived. While eagerly awaiting for the awards to start,…
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Is it nail mould? Katie Barnes explores greenies
Award-winning nail stylist & educator, Katie Barnes, gets to grips with greenies… A problem that I have come across far too often in the industry is ‘mould’ on client’s nails – more commonly known as ‘greenies’. But is this really mould? Is it mould? ‘Pseudomonas’ are a common, run-of-the-mill bacteria…
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Beauty marketing on a budget: 5 steps to success
Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to maximise your marketing success – even when your budget is limited One of the biggest issues with a new business is how to market when budget is an issue, so this month’s blog post is all about tips and tricks to…
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How to enhance nail colour opportunities with acrylic powders
Educator and award-winning nail stylist, Katie Barnes, reveals how to create multiple colour opportunities via custom blending… The number of colour possibilities is endless with acrylic powders, as by combining these powders and glitters or pigments, you can created countless varieties of custom blends. While many techs are confident with customising and mixing glitters…
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To pinch or not? Katie Barnes on nail enhancements
Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals how and when to use pinching tools… There is often a debate within the industry about whether or not you should pinch L&P and gel enhancements. I think there are situations where it is necessary and others where it is…
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How to get in front of your nail audience without paying for ads
Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to reach your social media audience at a limited cost. I’ve been asked by a few of my friends why I seem to have so much beauty and nail content on my personal Facebook and Instagram pages. Being around friends who typically are…
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