Software expert suggests selling emotions to engage clients
Slawomir Gawlowski, business development coach at salon software company, Versum, reveals a new tactic; using emotion, to help engage clients… “The astonishing potential of powerful emotions should be employed at the very onset of a business undertaking. Before you start promoting any products or services, give your business a unique personality. Use…
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WHAT I’M WEARING: Jemma Ball, Jemma Bailey Beauty
We want to see what you’re wearing on your nails! Jemma Ball, of Jemma Bailey Beauty, wears a fresh nail look using sugary sweet shade Candied from the new CND Chic Shock collection. “I created the nails by extending them with CND Liquid and Powder before using CND Shellac in…
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Good health, safety & hygiene practices at the nail desk
Head educator for Faby, Alessandra Marchesi, encourages you to assess your current working practice for any bad habits – and serves up top tips for maintaining high standards of practice Even as experienced and highly qualified professionals, bad habits can creep up in terms of health, safety and hygiene. You…
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Handy tips for mobile nail techs
Metta Francis, winner of Scratch Stars Mobile Nailist of the Year 2015 & 2017, reveals her top tips for fellow techs working on-the-move… It’s so important to be organised as a mobile nail technician, as there is not the luxury of being able to pop to the nail cupboard to…
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#TRENDINGTUESDAY Diana Pajeva, Diana’s Nail Art
We want to see the designs trending at your nail desk! Diana Pajeva, of Diana’s Nail Art, revealed that her clients are switching from geometric nail art designs to those including floral artistry made up of pastel cremes. “It’s the time of year when we usually see the first blooms…
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Scratch Stars Awards finalists 2018 revealed
THE SCRATCH STARS AWARDS 2018: MEET THE FINALISTS The results are in! See which techs, salon, teams and influencers have made the grade in the Scratch Stars Awards 2018 and count down to Scratch’s hotly anticipated Summer Party – at which the winners will be announced… L&P Tech of…
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WHAT I’M WEARING: Corey Jade Stockwell, Nail Techniques
We want to see what you’re wearing on your nails! Corey Jade Stockwell, of Nail Techniques, was inspired by a recent purchase when she created this floral, water colour effect nail look. “I was inspired by a new top I bought in Norfolk on the way to Hazel Dixon’s extreme…
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5 minutes with Andreea Simona Ignat
Scratch chats to top tech Andreea Simona Ignat… Tell us about your training… I initially trained in Romania, and since moving to London I trained with a number of nail experts including David Fowler, Kostka Bojana, Madelene Wolf, Jana Duzanec, Oana Flutur, Anda Pamfile and many more. I’m looking forward to…
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Ink London adds more classics to xLac All-In-One Gel Polish range
INK London has added four more classic shades to it’s All-In-One Gel Polish range. The new additions see Lustful Lucifer, a dark mauve pink, Blue Blood, a deep metallic purple, Elephant In The Room, a blue slate hue and Chic Shadow, a coffee-toned nude. INK London’s xLac All-In-One UV/LED Gel…
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#TRENDINGTUESDAY Laura Chree, Chreeative Nails
We want to see the designs trending at your nail desk! Laura Chree, of Chreeative Nails, revealed that encapsulated gold leaf foils have been popular with her clients recently. The encapsulated foil nail design emits a sophisticated and regal feel, perfect for clients seeking an elegantly glamorous look to complement…
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