How to maintain professional etiquette in your marketing
You might be putting your energy into social media marketing, advertising, or using a variety of methods to encourage new business – but are you fully utilising this by maintaining professional etiquette? Competition in the beauty industry is rife and, although you may be a dab hand at nail services,…
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Perfect your prep-work with with Halo Prep & Scrub
Ensure your services start right by adding the new Halo Prep & Scrub bottle size to your kit. Owning to popular demand, Halo has launched the air-dry prep liquid in a new, larger size. Featuring a sweet, fruity orange and mango scent, use to prep the nail plate properly before a Halo…
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Offer extended weartime with new OPI ProStay Base Coat
OPI has unveiled a new base coat for its Infinite Shine system, helping to extend wear time for clients. The OPI ProStay Primer Base Coat boasts new technology and is formulated for optimum sticking power. The base coat can be used with the Infinite Shine range of colours and Gloss Top…
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#TRENDINGTUESDAY Sara Wilfred, Sara’s Nail & Lash Boutique
We want to see the designs trending at your nail desk! Sara Wilfred, of Sara’s Nail & Lash Boutique, reveals that the simple but glamorous combination of bright pink hues and holographic feature nails have been popular with her clients recently. “This design shouts summer – and we don’t have…
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WHAT I’M WEARING: Beatrix Szabo, Beatrix Nails
We want to see what you’re wearing on your nails! Beatrix Szabo, of Beatrix Nails, opts for an elegant pinky-nude design, complete with delicate flower artistry and crystal embellishments. “I love white against nude colours with a touch of glitter – and the inspiration for these came from wedding nails!…
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How to: cater to clients with a disability
As a salon owner, nail technician or mobile therapist, you want to open up your business to more customers and provide the best in treatments and experience; but are you making it easy and welcoming for those with a disability to choose you? According to disability charity, Scope, 13.9 million people…
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Nail Gaga announces new brand ambassadors
Nail Gaga has announced welcomed three ambassadors to it’s team: Emma Fitzpatrick, Hayley Grobler and Francesca Sykes. Their role includes supporting Nail Gaga educators but also bridging the gap between that of nail technician and educator, as well as helping and advising on product applications and techniques. Through social media…
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Yvonne Tuckley on her love of IBX, perfecting her skills and wacky Instagram profiles
Tell us about your training… I kicked off my basic training with an independent local organisation and then trained in PolyGel application and e-filing with Nail Harmony UK, and one stroke nail art with Moyra UK. What is your all-time favourite nail product? Gelish, PolyGel and CND SHELLAC™ are…
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Celebrity manicurist, Elle, reveals the reasons behind her love for the industry
As a manicure maven to the stars, Elle continues to attract attention on the red carpet with her nail creations. Scratch caught up with Elle to get an insight into the world of the tech trusted to hold the hands of the A-List… Introduced to the beauty industry at a young age,…
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WHAT I’M WEARING: Terri Eaton
We want to see what you’re wearing on your nails! Talented tech, Terri Eaton, opted for five bold and beautiful Gelish shades in an array of pink and purple hues. “I fancied some nice bright neon nails and I couldn’t quite decide between pink or purple, so went for five…
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