UK & Ireland nail industry awards opens for entry
Embrace the opportunity to join an elite group of salons and industry professionals and enter the Scratch Stars Awards, which recognises excellence in the UK&I nail sector. Dubbed ‘the Oscars of the nail industry’, the Scratch Stars Awards has returned for a 12th year, recognising excellence, passion and skill in…
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55% of professionals think employers should do more to support workforce wellbeing
Employers should be doing more to help with employee wellbeing, according to 55% of UK&I professionals polled by international recruitment firm, Robert Walters. The research also found that over two-fifths of senior leaders feel that their increased spending on wellness benefits is largely unnoticed. “We are seeing that the onus…
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5 ways to increase your success as a nail pro in 2024
Stepping into 2024 provides a chance to evaluate your business to support your career growth. From goals to finances, marketing and competition hopes, Scratch explores how nail technicians can plan and prepare for the year ahead… 1. Reflect on your business & set new goals Before getting caught up in…
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How to make the move from nail tech to educator
Are you keen to share your knowledge and become a nail industry educator? Scratch gathers top tips and hears from pros that have made the move from salon tech to teacher… Exceptional education is key to shaping the future of our industry and ensuring high standards and safe practice. If…
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Salon in the Spotlight: Beauty By Chelsea, Newhall Swadlincote, Derbyshire
After training in 2009 and qualifying in 2012 at Burton Collage, Chelsea Tipper went on to train with CND™ Shellac before opening her own salon in 2020. “My little building has been various things in the past but everyone always talks about the time it was a chip shop and…
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Here’s why your E-file bits get clogged – & what to do about it
Often, when E-file bits get clogged, it is likely the product it becomes clogged with is uncured. This could be gel, acrygel, gel polish or even acrylic. When product is fully cured it presents as pure dust which will sit in the teeth of your bit and still needs removing…
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Meet the OPI Education Team, Scratch Stars Awards Nail Team of the Year 2023
Consisting of 20 nail professionals, the OPI Education Team is a close-knit group of passionate educators based across the UK, working on a full-time and freelance basis. “As a team, we all very much admire and inspire each other, whether it be creative talent, business acumen, approach with students, attitude,…
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How nail & beauty pros can use Pinterest to boost their business
According to social media management site, Combin, 76% of Pinterest users are women, with females aged 25 to 34 dominating the platform. The Scratch Nail Industry Survey 2022 revealed that this age range makes up the majority of nail clients, so embrace your target audience by understanding the social media…
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Why you should introduce pamper parties to your nail business
Whether you offer mobile nail and beauty services or run a home or high street salon, pamper parties are an offering that can help boost profits and broaden your clientele. From children’s parties to corporate gatherings, hen ‘dos and baby showers, a pamper party brings together a group of people…
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Which Gelish system works best for my nail needs?
No nails are identical in their needs, so get clued up on three offerings from Gelish – each with different properties to ensure an appropriate, long-lasting and smooth nail finish for your clients. Delve into the benefits of the brand’s Brush-On Builder Gel, Foundation Flex and Structure Gel… Brush On…
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How to justify your nail treatment prices
Hair and beauty business coach, Maddi Cook of Boss Your Salon, shares top tips to elevate your offerings and enhance your profits… I’ve seen a trend in a particular type of content and want to unpack it with you. I do this from the perspective of a pricing expert who, trust…
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How to believe in yourself as a nail pro
Hair & beauty business coach, Maddi Cook of Boss Your Salon, shares advice to remove those negative thoughts as a nail pro… Entrepreneurship isn’t for the faint- hearted. It takes a rock-solid mindset and the ability to navigate challenges and obstacles. Many nail bosses struggle to achieve their goals due to…
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5 ways to incentivise clients to return to the nail salon
Scratch explores five ways to entice clients into the nail space & reward their loyalty… 1. Find your USP “As a nail tech or business owner, consider what you have to offer the client,” advises Claire Howard, Lecenté educator. “What is your unique selling point?” For example: Do you work…
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Looking to create party-ready nail looks? Check out Light Elegance’s 12 summer shades
Light Elegance has unveiled its summer 2023 collection, Viva La Fiesta, comprising 12 trendy hues. Viva La Fiesta’s range of colours include bright corals, fuchsia pinks and terracotta neutrals that are all inspired by the happiness, colour and energy at a fiesta. The following colours are available in LE ButterCream,…
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Create bright & pastel nail looks with OPI’s 12 summer shades
OPI has unveiled its Summer Make the Rules collection, comprising 12 fresh and fun bright, pastel shades. The shades are: I Quit My Day Job – bubblegum pink creme Makeout-side – bright pink creme Sunscreening My Calls – pearl yellow Sanding in Stilettos – pearl nude Flex on the Beach…
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