5 celebrities using nail art to express themselves
Nails offer the perfect canvas for self-expression. Here’s a round-up of celebrities who have used their nails to communicate something about themselves recently: 1. Ilona Maher The US rugby star joins many other Olympic athletes in flaunting a themed manicure, sharing her nails to her 2.2 million TikTok followers with…
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Salon in The Spotlight: BeauT, Stopsley, Luton
BeauT owner, Tina Vescio, welcomes Scratch into her garden getaway salon, which offers the idyllic spot for clients wanting some relaxation and tranquility… Qualifying as a beauty therapist in 2005, Tina Vescio started her beauty training over 20 years ago. Starting out as a mobile artist, the pro spent the…
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One swipe ombré: Give in to nail art temptations with The GelBottle Inc’s colour-changing gel polishes
The GelBottle Inc has launched its trio of TGB TEMPtations, featuring three colour-changing gel polishes. Impress clients with a two-for-one manicure, as they watch their full colour nail look transform into a seamlessly blended ombré, when exposed to the light, or dipped into water. The trio comprises Allure, a passionate…
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4 ways to speed up nail services – without compromising on results
Scratch Stars Social Media Star of the Year 2024, Kamila Borowiec, shares her advice… Are you ready to take your work to the next level? Let me help you out. By implementing my time-saving tips, you can be more efficient, enhance the overall customer experience and fit in more clients.…
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Nailing Fashion Week: The course made by a nail expert, featuring tips and advice on working the runway
Session manicurist & celebrity nail stylist, Nickie Rhodes-Hill, has launched Nailing Fashion Week, a course focused on ‘everything a nail tech needs to know about working at Fashion Week’. The course is ideal for nail pros who want to experience the action of Fashion Week, but don’t know how to…
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TikTok reveals the best marketing practices to grow small and medium businesses
TikTok has released a marketing guide for small to medium businesses (SMBs), to aid growth and help reach brand objectives. If you view TikTok as a marketing minefield, you aren’t alone – but TikTok has revealed some ways to use the platform as a marketing opportunity for businesses. The statistics…
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Salon in the Spotlight: Nails by Megan, Antrim, Belfast
Megan Thompson of Nails by Megan opens up the doors of her ‘dream salon’ – flaunting a minimalistic, chic interior. The 23-year-old, Belfast-based nail tech initially set her sights on becoming a make-up artist, taking a beauty therapy course at Belfast Metropolitan College. However, once introduced to the world of…
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Get ‘In Frame’ & embrace quirks with Gelish’s 6 gel polish shades for AW24
Gelish is encouraging clients to put themselves ‘In Frame’ and embrace their quirks with the shades in its six-piece autumn gel polish collection. Taking inspiration from the freedom of self-expression and embracing ‘quirks, intricacies, flaws and all’, Gelish has allocated the autumn-winter period as the self-love season, flaunting three rich,…
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Nail tech takes ‘unique, eco-concious’ approach to body positive Estrid brand campaign
Vegan and cruelty-free hair removal and bodycare brand, Estrid, has marked its fifth year of body positive storytelling with a striking visual campaign. It has called upon the talents of inclusive, London-based nail artist, Brixton Klaws, to provide a sustainable, sensational approach to nail artistry on the campaign models. Aiming…
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Salon in the Spotlight: Taylored Beauty, Dereham, Norfolk
Lauren Taylor of Taylored Beauty lets Scratch inside her salon: a space merging the luxe of a spa with the comfortable warmth of a home. Training in brow definition and lash lifts in October 2021, Lauren Taylor fell in love with the beauty industry, wasting no time in training to become…
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Nominate now: Your favourite nail & beauty influencers 2024
The National Hair & Beauty Federation (NHBF) has opened its Top 100 Influencer Index to nominations. The annual event recognises and rewards professionals in the hair, barbering and beauty industries whose social media presence ‘influences, educates and innovates our sector’. First introduced post-COVID lockdowns, the event is now in its…
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Salon in the Spotlight: LB Beauty, Hathersage, Peak District
Libby Bramley, the beauty therapist behind LB Beauty, invites us inside her ‘clean, warm and cosy’ salon, located in the Peak District. Having always known she wanted to work within the beauty industry, the pro jumped straight into training in Beauty and Spa Therapy at college, before qualifying in 2018.…
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Explained: the power of truly listening to your clients as a beauty pro
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares the value of listening and retaining information shared by clients… Listening and hearing are the same thing aren’t they? Incorrect. I’m sure I’m not the only person whose partner hears what they say but doesn’t listen to it, therefore not absorbing…
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Salon in the Spotlight: Maisykbeauty, Uttoxeter, Staffordshire
Describing her home salon as ‘modern but quirky’, Maisy Jeffrey reveals how she brought her personality into her East Staffordshire beauty space… “Maisykbeauty is a representation of me and my life: a bit chaotic, quirky, fun and interesting,” Maisy Jeffrey tells Scratch. “I like to think the pink and orange…
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Salon in the Spotlight: Hr Beauty, Morton, Lincolnshire
Halo VIP, Holly Rodgers, shares how she transformed her garage into sophisticated salon space, Hr Beauty, and the ways she creates a positive client experience… Holly Rodgers tells Scratch that she has always had a passion for the beauty industry, so upon qualifying in 2020 and converting her garage to…
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