5 ways to incentivise clients to return to the nail salon
Scratch explores five ways to entice clients into the nail space & reward their loyalty… 1. Find your USP “As a nail tech or business owner, consider what you have to offer the client,” advises Claire Howard, Lecenté educator. “What is your unique selling point?” For example: Do you work…
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Looking to create party-ready nail looks? Check out Light Elegance’s 12 summer shades
Light Elegance has unveiled its summer 2023 collection, Viva La Fiesta, comprising 12 trendy hues. Viva La Fiesta’s range of colours include bright corals, fuchsia pinks and terracotta neutrals that are all inspired by the happiness, colour and energy at a fiesta. The following colours are available in LE ButterCream,…
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Create bright & pastel nail looks with OPI’s 12 summer shades
OPI has unveiled its Summer Make the Rules collection, comprising 12 fresh and fun bright, pastel shades. The shades are: I Quit My Day Job – bubblegum pink creme Makeout-side – bright pink creme Sunscreening My Calls – pearl yellow Sanding in Stilettos – pearl nude Flex on the Beach…
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OPI collaborates with Katie Barnes to launch an E-file
OPI has collaborated with Katie Clark, Scratch Stars Services to the Nail Industry finalist & founder of Katie Barnes Tool Range, to launch an E-file. The OPI X Katie Barnes E-file collaboration follows the launch of OPI’s Diamond Gel, a hard gel system that can be used to build, overlay…
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Discover Keysie: The tool that saves nails from snapping when opening cans
When a client leaves the salon with a fresh mani, you may be crossing your fingers in hope that they remember that their nails are jewels, not tools. Everyday tasks such as opening boxes and cans, scraping off blu-tac or taking keys off keyrings can wreak havoc on natural nails…
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Celebrity manicurist, Julie Kandalec, to offer Nailpreneur business course scholarship
Celebrity manicurist, Julie Kandalec, has announced an addition to Julie K Nail Academy, The Maya Nailpreneur Scholarship. The annual scholarship will be awarded to one student a year, to participate in Julie’s exclusive eight-week Nailpreneur online business course. The scholarship is intended to support students who are interested in growing…
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Organise your life as a nail tech with the Nailmania planner
Session nail tech, Nickie Rhodes Hill, has launched Nailmania planners, to help nail professionals set goals and plan their business, with pages for every task a nail tech needs to organise. Scratch finds out more… “The idea of planners, journals and appointment books came about from a chat I had with some…
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Champion tech shares process behind extreme Valentine’s nail style
Anita Chahal of Anita Chahal Creative Designer Nails, North Wales, shares how she created this enchanting, extreme length design and its romantic inspirations. The talented tech, who has been in the nail industry for 23 years, is an educator for Nail & Beauty Excellence (NBE). At Nailympia London 2022, she…
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Home salon owner? Check out the benefits of The Secret Salon Club
The Secret Salon Club has launched to support home salons across the UK. The platform is an online platform solely dedicated to quality and standards in the home salon industry. Working with salon owners in the hair, beauty, lash and aesthetic industries, the club actively supports and showcase individual excellence…
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The webinar you need to join to help you become a nail educator
Founder of Beauty Boss Academy, Layla Tourh, shares details of her educator webinar and how you can have a new income stream for 2023… I see nail and beauty pros start up their training academies all the time, without a plan in place! It had me wondering just how much…
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