5 ways to increase your success as a nail pro in 2024
Stepping into 2024 provides a chance to evaluate your business to support your career growth. From goals to finances, marketing and competition hopes, Scratch explores how nail technicians can plan and prepare for the year ahead… 1. Reflect on your business & set new goals Before getting caught up in…
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How to make the move from nail tech to educator
Are you keen to share your knowledge and become a nail industry educator? Scratch gathers top tips and hears from pros that have made the move from salon tech to teacher… Exceptional education is key to shaping the future of our industry and ensuring high standards and safe practice. If…
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Salon in the Spotlight: Beauty By Chelsea, Newhall Swadlincote, Derbyshire
After training in 2009 and qualifying in 2012 at Burton Collage, Chelsea Tipper went on to train with CND™ Shellac before opening her own salon in 2020. “My little building has been various things in the past but everyone always talks about the time it was a chip shop and…
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Here’s why your E-file bits get clogged – & what to do about it
Often, when E-file bits get clogged, it is likely the product it becomes clogged with is uncured. This could be gel, acrygel, gel polish or even acrylic. When product is fully cured it presents as pure dust which will sit in the teeth of your bit and still needs removing…
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Meet the OPI Education Team, Scratch Stars Awards Nail Team of the Year 2023
Consisting of 20 nail professionals, the OPI Education Team is a close-knit group of passionate educators based across the UK, working on a full-time and freelance basis. “As a team, we all very much admire and inspire each other, whether it be creative talent, business acumen, approach with students, attitude,…
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How nail & beauty pros can use Pinterest to boost their business
According to social media management site, Combin, 76% of Pinterest users are women, with females aged 25 to 34 dominating the platform. The Scratch Nail Industry Survey 2022 revealed that this age range makes up the majority of nail clients, so embrace your target audience by understanding the social media…
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Why you should introduce pamper parties to your nail business
Whether you offer mobile nail and beauty services or run a home or high street salon, pamper parties are an offering that can help boost profits and broaden your clientele. From children’s parties to corporate gatherings, hen ‘dos and baby showers, a pamper party brings together a group of people…
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Which Gelish system works best for my nail needs?
No nails are identical in their needs, so get clued up on three offerings from Gelish – each with different properties to ensure an appropriate, long-lasting and smooth nail finish for your clients. Delve into the benefits of the brand’s Brush-On Builder Gel, Foundation Flex and Structure Gel… Brush On…
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How to justify your nail treatment prices
Hair and beauty business coach, Maddi Cook of Boss Your Salon, shares top tips to elevate your offerings and enhance your profits… I’ve seen a trend in a particular type of content and want to unpack it with you. I do this from the perspective of a pricing expert who, trust…
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How to believe in yourself as a nail pro
Hair & beauty business coach, Maddi Cook of Boss Your Salon, shares advice to remove those negative thoughts as a nail pro… Entrepreneurship isn’t for the faint- hearted. It takes a rock-solid mindset and the ability to navigate challenges and obstacles. Many nail bosses struggle to achieve their goals due to…
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