Revealed: the 5 nations that dazzled at a nail art championship in Paris
The 2024 Nations Championship, organised by Cécilia Gimenez of NailArt France Events, brought nail professionals from across the globe together in a dazzling showcase of creativity, skill and nail artistry. The event was held in two parts: live technical tests took place at Disneyland Paris in September 2024, and online…
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Pinterest has predicted 2025’s top trends: here’s 10 takeaways for nails
Social media platform, Pinterest has revealed its annual trend report for 2025, Pinterest Predicts. We’ve rounded up the 10 key trends set to dominate the nail world in 2025… 1. Cherry Coded With searches for ‘cherry vibe’ increasing by 325%, the cherry-red hue is set to dominate nail requests in…
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Nail pros: Here’s how to handle clients ghosting you in the digital age
When someone stops replying to your messages without warning, it can feel like a gut punch – especially in business. You’ve poured time and effort into crafting the perfect message, shared your pricing and then… radio silence. But here’s the thing: ghosting is part and parcel of any business that…
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From DIY nails to owning a home salon: how one tech turned her passion into a business
Bedfordshire-based nail tech, Jodie Day of @talonsbyjodie, started her nail journey simply wanting to learn how to do her own nails, however she enjoyed the training so much that she decided to turn it into her career. Jodie began her training in 2021 while pregnant, seeking a creative outlet. She…
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Revealed: the social media nail stars in NHBF’s Top 100 Influencers Index 2024
The National Hair & Beauty Federation’s (NHBF’s) Top 100 Influencer Index has been revealed for 2024. The Index – now in its fourth year – ‘offers an opportunity to recognise those in the industry who use social media to influence, educate and innovate our sector,’ according to the organisation. In…
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South Devon tech: At 30 I decided to train as a nail technician – and I’ve never looked back
Having undergone a career swap at the age of 30, Devon-based nail tech Bonni Higson, the owner of Bonni File’n’Style in Dawlish, shares her story… After having children, Bonni decided to train as a nail technician. She says: “I enrolled at South Devon College and qualified at NVQ level 2…
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The 3 top times of the year for business retail & how to capitalise on them
Public holidays often influence retail sales, but as a small business owner, how can you ensure you’re maximising revenue during these key events? Research reveals how… Business credit card experts from price comparison website, Money.co.uk, have analysed the average weekly sales and key retail transaction days over the past year…
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Caregiver to nail creator: how a London mum unexpectedly found belonging in the nail industry
A work accident, supportive family and love for nails transformed Josephine Mensurah’s life from rehabilitation support worker to nail artist & content creator. The Nailympia London arena attracts all types of techs, from all over the globe. First-time competitor, Josephine Mensurah, took the bold move of jumping into the arena in…
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Winter wonders: Must-have nail colour collections for the 2024 festive season
‘Tis the season of celebrations – and time to embrace joy, sparkle and eye-catching nail effects. From shimmering holiday hues to creative, winter-inspired designs, this season is all about embracing texture and decadent colour. Expect the staple hues to return – we’re talking forest-greens, ribbon reds, glittery golds and striking…
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The experience of male nail techs in 2024: what’s it like?
Scratch reached out to male manicurists to better understand their experiences within the current beauty industry environment. Here’s what they said… Danny Manchip Instagram: @beausbeautybox Scratch Stars award winner & Beau’s Beauty Box owner, Danny, shares how being a man in the industry has impacted him: “If anything, these days…
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