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How to keep your nail business thriving during financially tough times

By Guest Writer | 1 September 2024

How can you keep your nail business booming, despite bruised client budgets? Elaine Watson, global education director at nail brand, Light Elegance, shares her ideas… Inflation has got everyone rethinking their spending, and a luxurious nail appointment may be on the financial chopping block. But fear not, fellow nail technicians!…

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Nail Tech Talk: Kassie Payne of Nailz by Kass

By Lilly Delmage | 28 August 2024

Luxury press-on nail artist, Kassie Payne, shares what sparked her passion for creating portrait nail artistry and her social media journey, and reveals the journey to launching own range of nail products… Kassie joined the world of nails as a means of income. She says: “The first three years I…

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Nasna Lead 2024 Nail Artist North America

Contest for North American nail artists opens for entry July 1

By Scratch Staff | 16 June 2024

The team behind nail industry resource, Scratch magazine, and international nail competition, Nailympia, is exciting the North American nail sector with the launch of an online contest: North America’s Star Nail Artist. This exciting 11-month adventure, which begins July 1 2024, seeks to unite the North American nail sector: elevating…

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Leila Monroy Character Nail Art

How to master character nail art

By Rebecca Hitchon | 28 May 2024

If you or your clients are film fans, cosplay crazy, Disney holiday-goers or simply love sentimental or seasonal nail art, bring your favourite characters to life on nails with expert advice… Beginner level “Simple colour palette characters, like Mickey Mouse or Betty Boop, are great for beginners to create,” notes…

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Missu Nail Art Challenge

Ready to improve your nail art skills? MISSU invites you to a 14-day online challenge

By Helena Biggs | 2 May 2024

Nail pros: practice and improve your nail art skills by taking part in a fun 14-day challenge, hosted by MISSU Nails. The innovative nail art brand is inviting techs to try a range of different designs from 6-19 May to expand their creativity, and be in with the chance of…

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Salon in the Spotlight: The Apothecary Room, Halifax, West Yorkshire

By Callie Iley | 18 April 2024

Transforming a plain grey office space into a moody maximalist nail studio carefully curated with curiosities, oddities and antiques, April Kitson wanted to reflect a dark academia aesthetic through her salon décor. “My personal style is heavily influenced by Stevie Nicks and Morticia Addams, so I’ve used vintage and thrifted…

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Nail Tech Talk: Bethany Mann of Beth’s Beauty

By Callie Iley | 17 April 2024

Hand-painted nail artist, Bethany Mann of Beth’s Beauty, Cambridge, shares her love for creating detailed designs and reveals where she finds inspiration for her bright and bold artistry… Having had a passion for nails from a young age, Bethany loved art and studied the subject in school, which inspired her…

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Nail Tech Talk: Carla Brannan of Gelled Pretty 

By Callie Iley | 12 April 2024

Following her success in winning two Scratch Snap competitions, Carla Brannan of Gelled Pretty shares her nail art journey and goals for 2024…  Carla recalls a lifelong passion for beauty, having always known that her career would be in the industry. “I loved anything to do with hair, make-up and…

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Salon in the Spotlight: Eleven Kings, Royston

By Callie Iley | 11 April 2024

Explore Eleven Kings salon as Jess Dickerson discusses its pink and green colour scheme and reveals her future plans in the beauty industry… Despite not enjoying doing her own nails, Jess loved the idea of styling others’ nails. In October 2021, she enrolled in training with Next Step Beauty via…

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Lian Davey The Studio Salon In The Spotlight

Salon in the Spotlight: The Studio, Doncaster

By Callie Iley | 4 April 2024

Creating a tranquil salon space in The Studio, Doncaster, for her clients to unwind, find out about Lian Davey’s neutral décor choices and the vibes she hopes to create… Having worked in the law sector since her teens, Lian entered the beauty industry after the birth of her son, enrolling…

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