8 ways to encourage clients to upgrade to nail art
One of the most common things I hear from other nail techs is, ‘I don’t get the chance to do nail art as my clients don’t want to have any.’ This is such a shame, because as artists we naturally want to challenge ourselves and our skills and show off…
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Bridal nail styles: 2024 trend predictions & promotional tactics
A wedding is one of the most important events of a person’s life, with many couples dedicating months or even years to planning their perfect day. Hair, make-up, the dress, venue and décor are all important factors to consider, but who wants to show off their wedding ring with unmanicured nails?…
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Salon in the Spotlight: Nail Angel Studley, Warwickshire
Bringing a creative flair to her West Midlands home salon, Anni Watson shares how she’s incorporated her artistic background and love for upcycling into Nail Angel Studley… “While starting a family over 20 years ago, I decided to qualify in nails. I always wanted to use my artistic talents, as…
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Ready to improve your nail art skills? MISSU invites you to a 14-day online challenge
Nail pros: practice and improve your nail art skills by taking part in a fun 14-day challenge, hosted by MISSU Nails. The innovative nail art brand is inviting techs to try a range of different designs from 6-19 May to expand their creativity, and be in with the chance of…
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WINNER ANNOUNCED: Scratch Snap April 2024
The winner of Scratch’s monthly nail art challenge for April has been announced as Kamila Konopniak. In a showcase of talent, techs created nail designs inspired by theme, Stunning Sapphires, marking CND™’s 45th anniversary, in the bid to win a prize from Sweet Squared. Entries were judged by Scratch senior news…
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Keen to elevate your nail artistry? Nail Camp 2024 to be hosted in Washington, USA
Nail professionals are invited to elevate their craft and expand their network at Nail Camp 2024, running 7-10 October. The Black Diamond Camp in Auburn, Washington, USA, will host the four-day experience, which is organised by nail educator, Jessica Briarmoon. Nail Camp offers a comprehensive approach to professional development and…
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Salon in the Spotlight: The Apothecary Room, Halifax, West Yorkshire
Transforming a plain grey office space into a moody maximalist nail studio carefully curated with curiosities, oddities and antiques, April Kitson wanted to reflect a dark academia aesthetic through her salon décor. “My personal style is heavily influenced by Stevie Nicks and Morticia Addams, so I’ve used vintage and thrifted…
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Award-winning nail artist unveils professional brush range
Having achieved first place position in The Great Scratch Shoot Out in 2018 and 2020, and second place in 2022, Ivana Prokic has used her passion for nail artistry to kickstart her professional brush range. The Nordic Art Brush range includes three liquid & powder brushes in sizes 8, 10…
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Revealed: the top 10 nail trends of 2024 so far
Research from beauty and wellness marketplace, Fresha, has uncovered the most popular global nail trends of the year. Analysing video and view counts on Tiktok, the number of hashtags on Instagram and overall social media engagement, the company has compiled the top ten nail trends that have captured worldwide attention…
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Nail Tech Talk: Carla Brannan of Gelled Pretty
Following her success in winning two Scratch Snap competitions, Carla Brannan of Gelled Pretty shares her nail art journey and goals for 2024… Carla recalls a lifelong passion for beauty, having always known that her career would be in the industry. “I loved anything to do with hair, make-up and…
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