Iram Shelton Opi Nail Social Media

Nail content creator, Iram Shelton, shares how to use social media effectively

By Guest Writer | 24 May 2024

OPI global ambassador & content creator, Iram Shelton, has amassed over 132,000 followers on Instagram. Here, she shares how to embrace the power of social media as a nail pro and use it effectively to capture the attention of clients. Social media allows you to establish yourself in an exciting…

Read More
Winner Announced May 2024 Scratch Snap

WINNER ANNOUNCED: Scratch Snap May 2024

By Rebecca Hitchon | 20 May 2024

The winner of Scratch’s monthly nail art challenge for May has been announced as Gemma Dawson. In a showcase of talent, techs created nail designs to fit theme, Phoenix Fingernails, inspired by Nailympia Competitions’ phoenix-themed branding, in the bid to win free entry in up to three Nailympia London 2024 online categories. Entries were judged by Scratch senior news &…

Read More
Nailympia China

Registration opens for first Nailympia competition in China

By Helena Biggs | 18 May 2024

The first Nailympia China nail competition is to take place 15-17 August 2024 at The Sheraton Grand, Hangzhou Wetland Park Resort, China. It presents 14 categories across three divisions, with cash prizes for the Winner Of Winners in Division 1, 2 and 3, and for the Individual Top Scorer. Arena…

Read More
Ai Rose Nails Leonardo Ai

Instagram & Facebook to label fake, AI-generated images

By Helena Biggs | 17 May 2024

Meta has added an option to label AI-generated content to its platforms, so that users ‘recognise when something may have been created with generative AI.’ This is particularly useful for posts on Facebook, Instagram and Threads that feature AI-generated nail designs, so that clients can manage their nail art expectations…

Read More
Salon In The Spotlight Nails With Kails

Salon in the Spotlight: Nails With Kails, Andover, Hampshire

By Rebecca Hitchon | 9 May 2024

Kayleigh Watkins shares the story behind her home salon business, Nails With Kails: a space infused with personality and creativity… While facing redundancy from her full-time job in 2019, Kayleigh undertook some nail courses with Magpie Beauty. “I wanted to find a creative and therapeutic outlet, as well as future-proof…

Read More
Cnd Summer 2024 Gleam Glow

Keen to elevate your nail finishes? CND™ serves up on-trend twists for summer 2024

By Helena Biggs | 8 May 2024

Six vibrant shades make up CND™’s summer 2024 nail colour collection, Gleam & Glow: a combination of iridescent, glittery and sheer jelly finishes. The collection is inspired by heartwarming traditions across Eastern cultures, ‘where nights filled with lights and colour symbolise a wish for fortune, happiness, and love’. Available in…

Read More
Katy P Nail Art Designs April 2024

8 ways to encourage clients to upgrade to nail art

By Katy Pottle | 7 May 2024

One of the most common things I hear from other nail techs is, ‘I don’t get the chance to do nail art as my clients don’t want to have any.’  This is such a shame, because as artists we naturally want to challenge ourselves and our skills and show off…

Read More
Bridal Nails By Sophie Donaldson April 2024

Bridal nail styles: 2024 trend predictions & promotional tactics

By Scratch Staff | 6 May 2024

A wedding is one of the most important events of a person’s life, with many couples dedicating months or even years to planning their perfect day. Hair, make-up, the dress, venue and décor are all important factors to consider, but who wants to show off their wedding ring with unmanicured nails?…

Read More
Nail Angel Studley Salon In The Spotlight

Salon in the Spotlight: Nail Angel Studley, Warwickshire

By Rebecca Hitchon | 2 May 2024

Bringing a creative flair to her West Midlands home salon, Anni Watson shares how she’s incorporated her artistic background and love for upcycling into Nail Angel Studley… “While starting a family over 20 years ago, I decided to qualify in nails. I always wanted to use my artistic talents, as…

Read More
Missu Nail Art Challenge

Ready to improve your nail art skills? MISSU invites you to a 14-day online challenge

By Helena Biggs | 2 May 2024

Nail pros: practice and improve your nail art skills by taking part in a fun 14-day challenge, hosted by MISSU Nails. The innovative nail art brand is inviting techs to try a range of different designs from 6-19 May to expand their creativity, and be in with the chance of…

Read More