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5 ideas nail expert Sabrina Malik implemented to change up her nail studio offering post 12 April opening

By Alex Fox | 14 July 2021

Scratch magazine talks to Sabrina Malik, nail professional & beauty therapist, SAB Studio – Specialist in All Things Beauty, Birkdale about how she’s navigated her work life in the salon since the lockdown was lifted on 12 April 20021.  The challenge: “I have had to change the way we work…

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NAIL TECH TALK: Jess Swinburn of Beauty by Jess

By Callie Iley | 10 July 2021

Scratch chats to Burnley and Blackburn based tech, Jess Swinburn of Beauty by Jess, about being featured in her local news and the importance of utilising social media for business… I love everything about the nail industry. I did art as an A-Level, and have always had a creative side,…

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Salon in the Spotlight: Creative Nails and Brows, East Yorkshire

By Callie Iley | 7 July 2021

After running her salon in the high street of Driffield town centre between 2011 and 2017, Diane Wilson moved her salon to her summerhouse. “I was an A level teacher, but a horrific car accident put me in a wheelchair, so that was when I changed career to the nail…

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Revealed: The nail technique you need to know about

By Emma Hobday | 4 July 2021

Serbian nail artist, Bojana Kostka, has added a new technique to her arsenal of patented nail designs – the ‘Casting Technique’. It offers a speedy way to produce extreme nail enhancements, offering pros more time to embellish, create and style.   About Bojana Kostka Bojana started doing nails professionally in…

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5 weird & wonderful nail trends of the 2010’s

By Emma Hobday | 30 June 2021

Remember the ‘Tens?  The decade of 2010 to 2020, where Lady Gaga wore that meat dress, Gangnam Style became a global hit, Prince William and Kate Middleton tied the knot and the Harry Potter films came to an end (sob). In the world of nails however, there were some truly…

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NAIL TECH TALK: Camilla Vika Høgemark of Vegan Nails by Camilla

By Callie Iley | 26 June 2021

Scratch chats to Camilla Vika Høgemark of Vegan Nails by Camilla about her favourite nail trends and the importance of using vegan and cruelty free products… Art is something I’ve always been into, ever since I was a little kid. I studied Fine Art in college, and later graduated with…

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Salon in the Spotlight: You Beauty, Leeds

By Callie Iley | 23 June 2021

After working in the industry since 2013, Rachel Dobson jumped at the chance to open her salon, when space became available in November 2020. “Since opening in December, I have already expanded when Danielle joined in April,” Rachel explains. “I plan to expand further by adding another two therapists to…

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NAIL TECH TALK: Kat Crammon of Katz Klawz Luxury Nail Bar

By Callie Iley | 19 June 2021

Scratch chats to Kat Crammon of Katz Klawz Luxury Nail Bar about her transition from teaching assistant to nail tech and how she has grown her business since 2020… Before branching into nails, I was a teaching assistant. I competed the training when my son was young and it was…

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How to perfect tortoiseshell nail art using The GelBottle Inc

By Guest Writer | 10 June 2021

The GelBottle Inc’s resident nail technician, Helena Marimon, shares how to create tortoiseshell nail art… I advise using a layering method, first coined by TGB brand ambassador, Amy Rickaby. Start your design off with strong nail prep, ensuring cuticles are removed from the nail to enable perfect polish application. Apply…

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#NowTrending: Neon butterflies by Charlotte Edwards

By Callie Iley | 8 June 2021

Scratch chats to Charlotte Edwards of Charls Nails and Beauty about her future goals and how she created this neon butterfly nail design… I did my acrylic course at Northwest Training College with Diane Senogles. I started with only a handful of clients, and then thought something was missing, so…

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