‘Nail art’ tops Halloween beauty & wellness searches
Data from beauty trend forecaster, Spate, has revealed that ‘nail art’ tops the most searched-for terms for Halloween beauty and wellness searches 2021. The top four beauty trends searched with the term ‘Halloween’, when ranked by percent growth, are: ‘Fake Halloween nails’ (+62.2%) ‘Halloween pedicure’ (+46.0%) ‘Halloween Press-on Nails’ (+43.9%)…
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Instagram adds practice mode & scheduling features to live broadcasts
Good news for nail art demos & collaborations – Instagram has added ‘practice mode’ and a scheduling tool to its live broadcast feature. Ideal for advance promotion of your live – and keeping your followers in the loop about when you’re going to showcase new nail art designs or interview…
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Lecenté marks 10th anniversary with 21 nail art product launches
Kent-based nail art brand, Lecenté is marking its 10th anniversary with the launch of 21 striking products. The Anniversary Collection welcomes six Lecenté Create gel polish shades, 10 Multi Glitz glitters and five Rainbow Chrome Powders. “It’s time to celebrate the good times with this fun, party-themed collection; inspired by…
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Want to create magical nail styles? Check out education offerings from Nailchemy
Nominated for a Best Emerging Nail Brand award, Nailchemy was founded by Dave and Hayley Partridge in 2017 – but its focus on nail education has extended much further. Based in Bridgwater, Somerset, Hayley founded Nailchemy Academy over a decade ago and its offerings have grown as the brand’s product…
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Salon in the Spotlight: Little Birch Nails, Northern Ireland
Qualifying as a nail technician during the lockdown of 2020 around the same time as having her baby, Rachael Dorrity was initially unable to build a clientele. “Since restrictions have been relaxed, I decided to just go for it and start my nail journey. I’m so excited to see what…
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NAIL TECH TALK: Nataszija Moore of July Ninety Six
Scratch chats to Nataszija Moore of July Ninety Six about her love for bold nail art and her experience working at Nails By Ya Gal studio… Believe it or not, just over two years ago I wasn’t into nails or beauty at all. But after realising my university’s PR and…
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NAIL TECH TALK: Ravi Uppal of Nails by Ravi
Scratch chats to Ravi Uppal of Nails by Ravi about nail trends and the importance of not comparing yourself to other techs… The Gel Bottle‘s Builder in a Bottle has to be my ultimate favourite product to use – it’s life changing! Before using it, I thought it was just…
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Salon in the Spotlight: Kulture, Fife
Selling her share of her previous salon to set up her own, Marie McFarlane and her husband fully converted a ground floor one bedroom flat into Kulture. “I was inspired to open my own salon as I have recently qualified in teaching, so will be running Kulture School of Beauty…
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Salon in the Spotlight: Stacey’s Gel Nails, Meriden, West Midlands
Stacey Cox worked in banking for 15 years, but was seeking more flexibility around her family. The lockdown gave Stacey the push she needed to start her new nail business. “My studio was built in November, and we opened May,” she explains. “My husband Mark played a big role in…
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NAIL TECH TALK: Meet Nikol Nikolova, Scratch Stars Mobile Nailist of the Year 20/21
Scratch chats to Nikol Nikolova of Triple N Mobile Salon about launching her own educational platform for nail techs and her excitement at winning the Scratch Stars Award for Mobile Nailist of the Year 20/21… I’ve done my own nails since I was little. My mom owned a salon and…
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