WINNER ANNOUNCED: Scratch Snap November 2024
The winner of Scratch’s monthly nail art challenge for November has been announced as Mia Murray. In a showcase of talent, techs created nail designs to fit theme, Enchanted Forest, in the bid to win a prize from INK London. Entries were judged by INK London educator, Jessica Hinds, and Scratch deputy editor, Rebecca Hitchon. The…
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Diwali: Get inspired with these nail art designs for the Festival of Lights
This year, five-day festival, Diwali, sees its main celebration fall on 31 October. The Festival of Lights is celebrated by Hindus, Sikhs, Jains and some Buddhists, and is about new beginnings and the triumph of good and light over evil and dark. Different people celebrate the festival differently, but common…
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WINNER ANNOUNCED: Scratch Snap October 2024
The winner of Scratch’s monthly nail art challenge for October has been announced as Katarzyna Korzeniak. In a showcase of talent, techs created nail designs to fit theme, Wicked film, in the bid to win a prize from OPI. Entries were judged by head of education for OPI UK&I education & capability manager, Belinda Price, and Scratch…
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UK brand, Nails.INC, announces acquisition & sets sights on North America expansion
London-based nail brand, Nails.INC, has announced its acquisition by Pacific World Corporation, with a goal to solidify its presence in the North American market. Pacific World Corporation is owned by Prospect Capital, a private equity firm based in New York. Renowned for scaling consumer brands, the strategic partnership aims to…
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Megan Fox’s manicurist just confirmed vampire nails as the hottest Halloween trend for 2024
What are vampire nails? Well, think red, black and dark hues with silver, chrome details – a manicure that’s perfectly fitting for autumn and Halloween season. Megan Fox’s manicurist, Brittney Boyce, created this look for the actress, which was greeted by enthusiasm from fellow nail enthusiasts. One user commented, “Vampire…
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This brand uses AI to apply techs’ designs to nails & pays them for their art
Would you like to reap financial rewards from your nail concepts, and perform and showcase nail artistry at speed? Meet Umia: the Canadian creator of a fully automated artificial intelligence (AI) manicure studio, which has gained global recognition since its soft launch two months ago and allows intricate patterns to…
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15 stiletto manicures to inspire bold & beautiful nail looks
The sharp stiletto nail shape holds its rightful place as one of the classics, with its tapered ends giving a claw-like finish. Boasting sophistication and oozing class, the long shape offers nail techs a larger area for intricate nail art, allowing them to unleash their creativity and giving clients more…
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Junk nails: What is the maximalist manicure trend seen at Fashion Week?
Junk nails have dominated Fashion Week runways, replacing the clean girl aesthetic with nails covered in mix ‘n’ match, 3D embellishments. Junk nails are essentially anything you would find in that ‘junk drawer’ everyone has, full of useless items we convince ourselves we may need, stuck onto your manicure. From…
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5 nail trends spotted at London Fashion Week SS25
London Fashion Week (LFW) marked its 40th anniversary this month, with a digital-physical hybrid schedule of designers. As well as showcasing clothing styles set to dominate the spring/summer 2025 season, five key nail trends caught our eyes… 1. Sparkling embellishments According to LFW, we’ll be dazzling our way through the…
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Top 40 announced in North America’s Star Nail Artist contest: Season 1
An impressive 30,000 nail artists across Canada, the USA and Mexico expressed interest in the first season of North America’s Star Nail Artist contest, and the top 40 techs – who will compete for a grand prize – have been revealed. Powered by the team behind Scratch magazine and Nailympia…
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