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Nail Tech Talk: Lilli Pullman of Lilli Paintz 

By Callie Iley | 1 July 2023

A lover of all things bright, bold & outrageous, Sevenoaks-based nail artist, Lilli Pullman, reveals the details of her creative endeavours & shares her plans for the future of Lilli Paintz… Heading straight to college to complete her NVQ’s in Levels 2 and 3 upon leaving school, Lilli jumped headfirst…

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Nail Tech Talk: Alex Hilton of By Alex

By Callie Iley | 24 June 2023

York-based nail artist, Alex Hilton of By Alex details what she loves most about the nail industry and shares her plans for the future of By Alex… “I’ve always had an interest in the beauty industry,” Alex remembers. “From the young age of about 11 years old, I would ask…

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The Beauty Hive Salon In The Spotlight

Salon in the Spotlight: The Beauty Hive with Sophie & Katie, Littleborough

By Callie Iley | 22 June 2023

Upon finding the perfect space to set up her own salon, Sophie O’sullivan approached former colleague, Katie Woodworth to create The Beauty Hive with Sophie & Katie, a clean yet comfortable salon space in Greater Manchester. “I qualified in VTCT Level 3 in Nail Technology in 2017 and completed my…

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Scratch Snap June 2023 Winner

WINNER ANNOUNCED: Scratch Snap June 2023

By Callie Iley | 19 June 2023

The winner of Scratch’s monthly nail art challenge has been announced as Samantha Outten. In a showcase of talent, techs stepped up to the Scratch Snap challenge for June & created nail designs inspired by ‘Fruit Salad’ in the bid to win a prize from Pure Nails. Judged by Scratch‘s copywriter, Callie Iley, and Pure…

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Nail Tech Talk: Cherie Whitlock of Ma Cherie

By Callie Iley | 17 June 2023

With dreams of one day owning her own luxury nail salon, Cherie Whitlock of Ma Cherie shares her next steps in her career & reveals what she loves most about being a nail tech… Cherie’s creative streak instantly attracted her to the industry, led by a lifetime of talent and…

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Salon in the Spotlight: Elle Belle’s Beauty Studio, Norfolk

By Carter Rogers | 15 June 2023

Enrolling in her first of many beauty courses in 2010, Kay Willmott opened her salon, Elle Belle’s Beauty Studio, in 2017, named after her daughter. With ten members of staff in the salon, including herself, as a beauty therapist and laser technician; salon manager, nail tech and masseuse, Rosie Jo;…

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Nail Tech Talk: Jasmine Wilson of Jazzy AF Nails 

By Callie Iley | 10 June 2023

Achieving award-winning success after only a year in the nail industry, Jasmine Wilson of Jazzy AF Nails shares her love for channelling mindful creativity through her bright & bold, psychedelic nail styles. Jazz was hired as an apprentice in a local salon in Paisley in June 2022, taking her first…

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Salon in the Spotlight: Kaitlyn Jay Studio, Newport, Wales 

By Callie Iley | 8 June 2023

Wanting her Newport-based salon decor to reflect her own personal style, natural nail tech, Kaitlyn Jay, opted for an on-trend, neutral colour scheme. “I love the minimal vibe,” Kaitlyn beams. “It’s not necessarily outwardly unique, but it’s a total reflection of me, and I love it.” “The theme in my…

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Discover the magic of Arabian Nights with Halo Gel Polish’s summer 2023 collection

By Callie Iley | 4 June 2023

Halo Gel Polish turns up the heat with its six-piece summer 2023 collection, Arabian Nights. Featuring a range of bold and bright fashionable hues to suit the season, the collection pulls inspiration from luxurious desert nights. Offering easy application and high pigmentation, complete with a shiny finish, the collection features…

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Nail Tech Talk: Jo Paylor of The Beauty Garage

By Callie Iley | 3 June 2023

As a long-time beauty lover, Joanna Paylor of The Beauty Garage was instantly drawn to pursuing a career in the industry. “I never really enjoyed school much and couldn’t wait to get to college and do something practical and creative on my own terms,” Jo explains. “I love being able…

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