Revealed: the 5 nations that dazzled at a nail art championship in Paris
The 2024 Nations Championship, organised by Cécilia Gimenez of NailArt France Events, brought nail professionals from across the globe together in a dazzling showcase of creativity, skill and nail artistry. The event was held in two parts: live technical tests took place at Disneyland Paris in September 2024, and online…
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WINNER ANNOUNCED: Scratch Snap December 2024 nail art comp
The winner of Scratch’s monthly nail art challenge for December has been announced as Carla Brannan. In a showcase of talent, techs created nail designs to fit theme, Unicorn Disco, in the bid to win a prize from Glitterbels. Entries were judged by Glitterbels CEO & co-founder, Annabel Maginnis, and Scratch deputy editor, Rebecca Hitchon. The…
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Christmas nail art: 16 festive winter wonderland manicures
This season, snowy, magical landscapes dominate nail canvases, boasting sparkling snowflakes, white-dusted fir trees and reflective icicles. As for a colour palette, work with whites, silvers, blues, greens and browns to encapsulate a snowy winter walk. Here’s 16 snowy woodland manicures to inspire your nail creations…
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Caregiver to nail creator: how a London mum unexpectedly found belonging in the nail industry
A work accident, supportive family and love for nails transformed Josephine Mensurah’s life from rehabilitation support worker to nail artist & content creator. The Nailympia London arena attracts all types of techs, from all over the globe. First-time competitor, Josephine Mensurah, took the bold move of jumping into the arena in…
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WINNER ANNOUNCED: Scratch Snap November 2024
The winner of Scratch’s monthly nail art challenge for November has been announced as Mia Murray. In a showcase of talent, techs created nail designs to fit theme, Enchanted Forest, in the bid to win a prize from INK London. Entries were judged by INK London educator, Jessica Hinds, and Scratch deputy editor, Rebecca Hitchon. The…
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Diwali: Get inspired with these nail art designs for the Festival of Lights
This year, five-day festival, Diwali, sees its main celebration fall on 31 October. The Festival of Lights is celebrated by Hindus, Sikhs, Jains and some Buddhists, and is about new beginnings and the triumph of good and light over evil and dark. Different people celebrate the festival differently, but common…
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WINNER ANNOUNCED: Scratch Snap October 2024
The winner of Scratch’s monthly nail art challenge for October has been announced as Katarzyna Korzeniak. In a showcase of talent, techs created nail designs to fit theme, Wicked film, in the bid to win a prize from OPI. Entries were judged by head of education for OPI UK&I education & capability manager, Belinda Price, and Scratch…
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UK brand, Nails.INC, announces acquisition & sets sights on North America expansion
London-based nail brand, Nails.INC, has announced its acquisition by Pacific World Corporation, with a goal to solidify its presence in the North American market. Pacific World Corporation is owned by Prospect Capital, a private equity firm based in New York. Renowned for scaling consumer brands, the strategic partnership aims to…
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Megan Fox’s manicurist just confirmed vampire nails as the hottest Halloween trend for 2024
What are vampire nails? Well, think red, black and dark hues with silver, chrome details – a manicure that’s perfectly fitting for autumn and Halloween season. Megan Fox’s manicurist, Brittney Boyce, created this look for the actress, which was greeted by enthusiasm from fellow nail enthusiasts. One user commented, “Vampire…
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This brand uses AI to apply techs’ designs to nails & pays them for their art
Would you like to reap financial rewards from your nail concepts, and perform and showcase nail artistry at speed? Meet Umia: the Canadian creator of a fully automated artificial intelligence (AI) manicure studio, which has gained global recognition since its soft launch two months ago and allows intricate patterns to…
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