Sophrainbownails

MANI MONDAY: Dreamy celestial

By Sophie Nutt | 9 September 2019

Begin the week the right way with some nail inspiration this mani Monday! We love these dreamy celestial nails created by Sophie of Rainbow Nails, Plymouth, using Magpie Beauty products. The nail look was inspired by Australian-based celebrity nail stylist, Miss Betty Rose, who originally posted the celestial manicure on…

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Betina

MANI MONDAY: Delicate jewels

By Sophie Nutt | 19 August 2019

Begin the week the right way with some nail inspiration this mani Monday! As the weather makes its mind up and we’re constantly caught in what feels like the transition between summer and autumn, it can be tricky over the next couple of weeks for clients to decide whether they…

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Vr Manicure Pedicure

American salon chain introduces virtual reality mani/pedi experience

By Helena Biggs | 13 August 2019

US nail salon chain, Bellacures, has introduced a unique addition to its manicure and pedicure services; virtual reality headsets that transport the client to a peaceful destination. The immersive experience involves the client wearing a virtual reality headset that will showcase scenes from the destination of their choice; from a…

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Untitled Design

A #QuickChipFix with Treatwell

By Scratch Staff | 18 July 2019

Yesterday, I made my way to the highly quirky and graffiti-filled streets of Shoreditch for an innovative pop-up event hosted by Treatwell, promoting how easy it is to fix a nail chip with their beauty booking app. The event was solely based on the quick-witted twist on words of chips,…

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Kaeso

Nail mani & pedi treatments with Kaeso kits

By Kat Hill | 12 July 2019

Kaeso has unveiled a new look to its Manicure and Pedicure Kits. Ideal for retail too, the kits contain the full range for in-salon treatments in an easy to carry, biodegradable carton. The Manicure Kit includes: Red Berry Splash Hand Soak 195ml Pink Grapefruit Drizzle Hygiene Spray 195ml Mulberry &…

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Male Marketing Lead

How to market to male clients

By Sophie Nutt | 15 June 2019

The male beauty market is booming as salons see men make up one in five clients*, indulging in their appearance through treatments such as manicures and pedicures, waxing and tanning. We witness old-fashioned stigmas attached to men paying ‘too much’ attention to their appearance or the notions that a ‘real…

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Male Grooming Image Courtesy Of The Gel Bottle Inc

How to market male grooming services

By Scratch Staff | 15 June 2019

Are you boosting your beauty business by opening up your doors and treatments to male clients? Here, the experts reveal how to market yourself successfully… “You already have a strong female clientele base and these clients may have husbands, boyfriends, fathers, brothers, uncles and friends – all potential customers at your…

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Katie Barnes Nail Designs

Why & how you should tailor each nail service to the individual

By Katie Barnes | 28 May 2019

Just as a hairdresser wouldn’t give every customer that sits in their chair the same hairstyle because it wouldn’t suit them or their lifestyle, nail techs should tailor their services for different clients. This leads into the all-important client consultation; the conversation whereby you sit down and chat to your…

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Navy Pro releases curved manicure multi tool

By Sophie Nutt | 25 May 2019

Navy Professional has released Doris – a curved manicure multi tool. The tool has been designed for multi-use during nail prep and art for both manicures and pedicures, the soft curved blade aims to remove non-living tissue from the nail plate with ease. Doris has a unique titanium coating, which…

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Cuccio Massage Oils

Cuccio releases bulk size massage oils for mani/pedis

By Helena Biggs | 8 April 2019

Add an additional soothing element to manicures and pedicures with a choice of three luxury massage oils from Cuccio, now available in 3.75L bottles. This more eco-friendly option sees fewer plastic components than if smaller sized bottles were purchased, and the bottles can be recycled. The hydrating oils are available…

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