Rochdale nail tech to appear on ITV to discuss business impact of COVID-19
Amy Pierce, founder of The Beauty Loft in Rochdale, is to appear on ITV’s Tonight show to reveal the impact of coronavirus on her business. Airing at 7.30pm on 9 April, the programme explores the emotional and financial implications that COVID-19 is having – and may continue to have –…
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Scratch editors to join nail industry pros in #WorldNailsLive broadcast
Canadian nail artist, Valerie Ducharme, and Flux Nails CEO, Nancy Craveiro have launched #WorldNailsLive, a series of free, live social media streams that take place across Facebook and Instagram until 23 April 2020. Each stream aims to entertain, inform and teach nail professionals from all over the world. “Nancy and…
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Online sales of nail products soar by 12% during lockdown
The NPD Group has reported that online sales of prestige nail products increased 12% in the week beginning 16 March 2020, when the general public were instructed to implement social distancing due to coronavirus. With salons and beauty businesses later instructed to close, the week beginning 23 March saw online…
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Tech Talk: Spreading positive vibes via a 4D Piglet
Scratch shines the spotlight on Amber-Jane McLeod, a talented tech who has crafted a 4D creation to promote positivity during the coronavirus outbreak Amber-Jane McLeod of The Little Beauty House, Salisbury, began her journey into the nail industry eight years ago, when she trained in Gelish application courtesy of the…
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HD Brows stylists offer discounted treatments to NHS staff
In this time of uncertainty and crisis, a number of HD Brows stylists and beauty therapists across the country are focusing on giving back to those who are working tirelessly to battle Covid-19 on the frontline. A number of salons are offering free treatments to NHS workers, once it is…
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Session nail techs unite to gather essential products for NHS workers
Four session nail stylists have joined forces to help acquire hand creams and protective equipment to support NHS workers. Michelle Humphrey, Michelle Class, Stephanie Staunton and Sabrina Gayle have rallied together to contact nail brands to donate the likes of hand creams, hand sanitisers, masks and gloves to hospitals and…
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Coronavirus: Learning from ‘unprecedented times’
Tracy Nash, director of Vu Nail Systems, shares her thoughts on these ‘unprecedented times’… Sit and just take a minute. Reflect on you; relax, breathe, calm. The world is wonderful and already repairing itself. Picture the beauty and set your mind ready… ready for the months ahead. Start with a…
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Beauty & personal care sales to decline by steepest rate in 60+ years due to Covid-19
The U.S. cosmetics and toiletries market is on track to experience the sharpest decline ever recorded due to the Covid-19 pandemic. Kline has been tracking the market for 60+ years and, so far, the 0.8% drop in 2009 during the last recession is the biggest market dip ever reported. The…
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Coronavirus: 6 ways to make the most of your extra time
Julie-Anne Larivière, Salon System nail expert and salon owner of Sketched by J-A Nails, shares top tips for how techs can utilise the extra time they have as a result of Covid-19… As difficult as this time is for most self-employed nail technicians, it is, for some, a blessing in…
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Scratch launches weekly nail art challenge
Europe’s leading nail magazine, Scratch, has launched a new nail art initiative: #ShowScratch Creative Challenge. Revealed earlier this week, the challenge is using nail art and social media to help nail professionals stay inspired and connected during the Coronavirus outbreak. Nail artists are invited to create a nail design to…
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