Nailists recognised at Scottish Hair & Beauty Awards
A tech from Edinburgh and salon team from Glasgow scooped top titles at The Scottish Hair & Beauty Awards & Barbering Awards in association with e-Chair. Held at Glasgow’s Hilton on 16 September, almost 800 guests gathered to celebrate Scottish hair and beauty talent. Hosted by Errol Douglas MBE and…
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How to maintain professional etiquette in your marketing
You might be putting your energy into social media marketing, advertising, or using a variety of methods to encourage new business – but are you fully utilising this by maintaining professional etiquette? Competition in the beauty industry is rife and, although you may be a dab hand at nail services,…
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Why YOU should enter The Great Scratch Shoot Out
Wondering why you should enter our annual photographic competition? Organiser of The Great Scratch Shoot Out, Kat Hill, reveals her top reasons… “Nails can seriously make a statement – and it’s time to put them in the frame. Whether you’re an industry newbie or grand master, The Great Scratch Shoot Out…
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Tina Li talks about her arty client requests, entering competitions and learning new skills
Tell us about your training… I started out with beauty therapy at college. Nail technology was a part of the course and it really intrigued me. I decided to peruse this as a career and have gone on to train with many companies and highly talented techs. To name a…
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Marketing: Liz McKeon reveals how to raise your nail business profile in six easy steps
Do you think your nail business (mobile or salon) could be looked at in a different way? Beauty business expert, Liz McKeon, serves up her six steps to raise your profile and attract those new and important clients: Think about your strategy. What exactly do you want to achieve from…
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Create a winning concept with Catriona Leith
We quizzed 2016’s winner of The Great Scratch Shoot Out, Catriona Leith… “It felt amazing to win last year! I’ve entered The Great Scratch Shoot Out so many times and each time I’ve done better and better. To finally win and receive that commendation was just incredible! “The concept behind my…
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Top 5 tips for nail competitions by Gabriella Kovács
Nailympia judge and nail expert, Gabriella Kovács, of Hungary, reveals her 5 top tips for techs looking to compete on a national or international level. All your tools and products should be placed in the same position on your table when you practice and during the actual competition. You will be…
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Winners revealed of the Scratch Stars Awards 2018
The winners of the Scratch Stars Awards 2018 have been revealed at a fabulous party in London’s Covent Garden. Hosted by TV personality, Rylan Clark-Neal, the winners across 18 categories were announced at Scratch magazine’s Summer Party – with an additional accolade for Lifetime Achievement. Scratch magazine has organised the…
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Shoot for photographic competition success with tips from Karina Perematko
Scratch chats to Karina Perematko, master nail technician and absolute master international educator with Crystal Nails London Studio Academy and owner of KP Vintage Studio, about entering The Great Scratch Shoot Out – and discover the story behind the shoot that scooped a close second place… “I was so happy…
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The Great Scratch Shoot Out: The Criteria
Entering The Great Scratch Shoot Out? The judging panel carefully score each entry individually to the following criteria. Read it closely – every point counts in a competition! Don’t forget! Entry closes on 31 August 2018 at 5pm GMT! Instant impact Does your image have a ‘wow’ factor that commands attention? Originality…
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