Cnd Wild Earth

CND™ inspired by nature for AW18 nail colour collection

By Helena Biggs | 22 July 2018

Sweet Squared, UK distributor of CND™, has unveiled Wild Earth, its autumn/winter 2018 nail colour collection. Available in both CND SHELLAC™ and  VINYLUX™ formulas, the six shades in the collection have been inspired by ‘Mother Earth’s endless array of textures, magnificent colour palette and breathtaking landscapes’. Wild Earth comprises the deep cobalt…

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Jemma Ball Nails

#TRENDINGTUESDAY Jemma Ball, Jemma Bailey Beauty

By Sophie Nutt | 3 July 2018

We want to see the designs trending at your nail desk! Jemma Ball, of Jemma Bailey Beauty, reveals that punchy peachy hues combined with tropical leaf art have been popular with her clients recently. “I think the simplicity of this design makes it so popular. Its summery but not in…

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Bronze And Beautyful6

Salon in the Spotlight: Bronze and Beautyful, Newcastle under Lyme

By Kat Hill | 27 June 2018

Radiating positive vibes and an oh-so tropical theme, Bronze and Beautyful is the result of Lauren Lily Lea’s hard work and passion for the beauty industry. “I opened the salon in 2014,” reveals Lauren. “I went from working full time for car hire company with a bedroom beauty salon on the…

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Cnd Xperience Days

Discover the latest CND™ innovation at July Xperience Day

By Scratch Staff | 14 June 2018

CND™ and Sweet Squared are to host Xperience Days in the UK and Ireland to reveal the brand’s latest innovation, SHELLAC LUXE, to professionals. The Xperience Days will take place 1 and 2 July across nine locations including Birmingham, Bristol and Cambridge, as well as at Sweet Squared head office and partner…

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Samantha Birkett Leigh

Global Team CND™ welcomes UK tech to elite team

By Helena Biggs | 14 June 2018

CND™ UK and Sweet Squared education ambassador, Samantha Birkett-Leigh, has been selected as the newest member of Global Team CND™. Representing the brand at the highest level, the team comprises an esteemed group of education ambassadors (EAs) curated from the brand’s talented pool of techs across the globe. After submitting bids…

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Cnd Unstoppable Finalists

Finalists announced in CND™’s search for unstoppable women

By Helena Biggs | 26 May 2018

Sweet Squared has revealed the six inspirational finalists in its #CNDWEAREUNSTOPPABLE campaign, which encouraged women across the UK and Ireland to share their stories of success and overcoming adversity. Earlier this year, the company asked nail professionals to celebrate and empower their loyal clients by getting them to share their special…

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Bridal Nails

How to cater to bridal clients

By Sophie Nutt | 24 May 2018

Wedding season is here and there’s never been a better time to create bridal designs to impress. A client’s wedding day is a life-long memory so it’s important to make sure that your part goes as smoothly as possible in the run up to, on and after the big day.…

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Cnd Marrakesh

CND™ distributors experience ‘the unexpected’ in Morocco

By Helena Biggs | 17 May 2018

Sweet Squared, UK distributor of CND™, joined fellow distributors of the brand in Marrakesh, Morocco for the CND™ a conference with the theme: deliver the unexpected. The three-day International Distributor Conference saw 86 delegates from 60 countries come together to CND™’s brand ‘personality’; authentic, innovative, creative, stylish and professional. Attendees from…

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Cnd Tray

Kit out salon space with CND™ accessories

By Sophie Nutt | 12 May 2018

Show clients that you’re CND-affiliated with the new Manicure Tray and Vinylux™ Weekly Polish Racks available from Sweet Squared. Featuring a removable product caddy, handy smart phone USB ports and a wrist pillow for client comfort the manicure tray comes in a white gloss finish that is easy to clean…

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Jemma Ball Nails

WHAT I’M WEARING: Jemma Ball, Jemma Bailey Beauty

By Sophie Nutt | 15 April 2018

We want to see what you’re wearing on your nails! Jemma Ball, of Jemma Bailey Beauty, wears a fresh nail look using sugary sweet shade Candied from the new CND Chic Shock collection. “I created the nails by extending them with CND Liquid and Powder before using CND Shellac in…

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