5 ways to boost your salon team’s morale
Do you or your team members need a morale boost? Scratch gathers five top tips to support positivity and happiness in the workspace… 1. Lead by example “Salon owners can establish a cohesive team through leading by example,” advises Lisa Stone, Salon System educator. “You cannot expect your team to…
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Salon in the Spotlight: The Studio, Doncaster
Creating a tranquil salon space in The Studio, Doncaster, for her clients to unwind, find out about Lian Davey’s neutral décor choices and the vibes she hopes to create… Having worked in the law sector since her teens, Lian entered the beauty industry after the birth of her son, enrolling…
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Mayfair celebrity beauty hotspot marks 10-year milestone
Luxury boutique salon, Nails & Brows Mayfair, is marking a decade of beauty services since its opening in March 2014. The team at Nails & Brows Mayfair consists of 22 beauty experts, who deliver a range of services to clients including celebrities and royals, serving up manicures, pedicures, lash extensions…
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Revealed: the best cities for budding beauty salon owners
London, Bristol and Birmingham are the best cities in the UK for independent businesses to thrive, according to research by global fintech company, SumUp. The study ranked 80 cities across the UK, taking into consideration the number of independent businesses in each location and their average review score. These ‘independent…
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Salon in the Spotlight: Candy Claws, Birmingham
Millie Mills modelled Candy Claws salon’s decor around her personality and style, creating a salon space with inclusivity, artistry and creativity at its core. “I wanted my clients to know who I am when they walk through the door. Candy Claws is a safe space which is fun and playful,…
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3 tips for recruiting Gen Z nail & beauty employees
Avril Kealy, digital marketing expert at Phorest salon software, shares advice on recruiting Generation Z into your salon… Salon recruitment is a hot topic right now, and for good reason. In Dennis Van Lierop’s 2023 Phorest Salon Owners Summit workshop, the recruitment coach revealed that 70% of Gen Z professionals were considering…
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5 ways to attract clients to your nail salon business
Esteemed beauty business consultant & trainer, Nergish Wadia-Austin, shares five top tips to entice nail clients to your salon… 1. New season, new nail promotion Offer a special seasonal package that includes unique nail designs or exclusive colours. Highlight this promotion through targeted social media campaigns, and work with your…
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Phorest Salon Software marks 20th anniversary with Dublin summit
Irish-founded and global salon software provider, Phorest, marked its 20th business anniversary at its 8th annual flagship event, the Salon Owners Summit, in the Royal Dublin Convention Centre. Over 600 salon owners from salon business communities across Europe, Australia, Canada and the USA gathered over two days to hear talks…
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Social media engagement: Why it matters & how to increase it
Alicia Humphreys is owner of Pink Fox Salon Socials, which works with UK hair and beauty salon owners to grow their social media presences and help them attract new clients. The company offers bespoke services in social media management, strategy and training. Here, Alicia shares social media engagement advice… Social…
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5 ways nail salon owners can support employee wellbeing
Scratch explores ways that salon owners can look after their employees’ physical and mental wellbeing… 1. Eat well & stay hydrated It can be difficult to know how you can ensure your employees are eating well and staying hydrated without coming across as patronising. However there are a few ways…
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