How Christina Fitzgerald transitioned from manicurist to brand owner
Scratch catches up with Christina Fitzgerald, manicurist and brand owner, to discover her career story so far and more about the Australia-based Christina Fitzgerald brand… You began in the beauty industry as a manicurist, why did you decide to launch the Christina Fitzgerald brand? When I started my career 36 years ago, manicuring…
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Instagram to roll out Story sticker to support small businesses
Instagram has revealed a new sticker for its Story function to help support small businesses in the Covid-19 crisis. Ideal for nail & beauty businesses and local salons, the new function will make it easier for users to discover gift cards online and encourage customers to make purchases through business’…
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Coronavirus: Learning from ‘unprecedented times’
Tracy Nash, director of Vu Nail Systems, shares her thoughts on these ‘unprecedented times’… Sit and just take a minute. Reflect on you; relax, breathe, calm. The world is wonderful and already repairing itself. Picture the beauty and set your mind ready… ready for the months ahead. Start with a…
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11 top tips for businesses during the coronavirus outbreak
Beauty business expert, Liz McKeon, says that now is the perfect time to work on your business. Below are her top 11 tips to navigate your way through coronavirus… Don’t be an ostrich by burying your head in the sand 2020 is a different world now – you need to…
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Coronavirus: Still London owner shares advice to techs facing salon closures
Shelly Elson, founder and creative director of Still London, explains why she made the decision to close the salon doors from Tuesday morning and shares advice to fellow techs facing similar difficulties… Closing any business is heart wrenching, even on a temporary basis, and the decision to close Still London…
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Coronavirus: Salon supports community with wellness initiatives
Hear from the team at Honestly Ombré – a Swindon salon championing kindness with wellness initiatives in its community during the COVID-19 outbreak… “We care about the wellness and wellbeing of our community and want to help and support wherever we can,” states owner, Jessica Wallbridge. “We have developed three…
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Salon in the Spotlight: Jemma Elizabeth Beauty, Stoke-on-Trent
Having forged a successful solo career, Jemma Ball knew the time was right to settle with a permanent base for her beauty business. Jemma Elizabeth Beauty boasts far more than a pretty face with its inky blue and blush pink scheme, as, with a combination of Jemma’s savvy business skills…
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Coronavirus update: Government promises more financial support for nail & beauty businesses
Further to initiatives outlined in the Budget 2020 announcement, the government has promised greater financial support for small businesses amidst the coronavirus outbreak. The government has advised for people to avoid social interaction to try and halt the spread of the virus, which in turn is having a huge impact…
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Coronavirus: Closing? Suzanne Clayton on making the best decision for your business
Open, or closed? Suzanne Clayton, of Nail Tech Awareness Group & owner of Souz Nails & Beauty, shares her thoughts on making the best decision for your business – and being kind to others… We are all worrying one way or another and I’m sure many have had sleepless nights.…
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Coronavirus fears: A review of salon hygiene practices
With Coronavirus spreading at a rapid rate across the globe, Katie Barnes reflects on sanitation, disinfection and sterilisation procedures in the beauty sphere to help prevent the spread of any infection… In the nail salon, we are in constant contact with a a number of people every day. Sometimes, we…
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