Attracting bridal nail clients through social media
Are you using social media effectively to attract potential bridal clients? Helena Linsky, co-director of salon chain, Q61, shares her top tips… “When it comes to attracting the attention of new bridal clients, social media is a very powerful tool,” states Helena Linsky. “Remember that brides-to-be often rely heavily on social…
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How to forge a successful career in the nail industry
Yesterday, I caught up with beauty business expert, Liz McKeon, as she shared all of her top tips on how to run a successful nail business. Arranging to meet in The Soho Hotel, London, myself and Liz made ourselves comfortable in the hotel’s drawing rooms, alongside Mark Smith (aka The…
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Marketing: Liz McKeon reveals how to raise your nail business profile in six easy steps
Do you think your nail business (mobile or salon) could be looked at in a different way? Beauty business expert, Liz McKeon, serves up her six steps to raise your profile and attract those new and important clients: Think about your strategy. What exactly do you want to achieve from…
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How to create epic social media content
Theresa Cientanni, marketing expert and founder of My Social Salon, reveals how to create exciting and engaging social media content for your nail business… We all lead busy lives, so the last thing we want to do is spend hours creating and researching content ideas. There are two main types…
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Build your brand with loyalty card and stamp bundle
Bring a professional yet personalised touch to your client care with the Blackwell Ferris Loyalty Card and Stamp bundle. The bundle sees a customised card with one side ready to collect stamp impressions. The other side I can be customised to show a business card, basic contact details or appointment card. Alongside the card is…
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