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These are the nail colour collections you need for spring/summer 2025

By Lilly Delmage | 26 February 2025

Spring/summer presents a time to spring clean your nail product inventory. Swap out winter hues for fresh and vibrant tones to suit the seasons, and get arty with vibrant patterns and plenty of florals. Here are the nail colour collections to note for SS25… CND™ Quiet Luxury collection, www.sweetsquared.com Available…

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Valentine's Nail Products

20 nail products you’ll love for Valentine’s Day 2025

By Rebecca Hitchon | 31 January 2025

‘Tis the season of love, so we’ve rounded up 20 love-ly nail products – from gel polishes to nail lacquers and glitter – that will set hearts aflutter this Valentine’s Day…

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Feet Poses

6 feet poses to nail pedi photos

By Guest Writer | 4 August 2024

Footlogix, Artistic & Famous Names brand ambassador for Sweet Squared, Lily Lou Moore, explains how to master her six go-to feet poses for pedi photos… 1. One foot in front of the other With the client stood, ask them to put one foot in front of the other. I try…

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Nails By Emoke Salon In The Spotlight

Salon in the Spotlight: Nails by Emoke, Harrow, Greater London

By Rebecca Hitchon | 22 June 2024

Emoke Andre, owner of London nail salon, Nails by Emoke, tells Scratch about the unique qualities of the business and its ‘family’ of staff… Qualifying as a nail technician in 2014, Emoke Andre worked in a salon in London, but always had a bigger goal in mind: to open her…

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Artistic Lucid Blooms

Create dreamy nail looks with Artistic Nail Design’s 6 spring shades

By Rebecca Hitchon | 26 March 2024

Artistic Nail Design has unveiled its spring 2024 colour collection, Lucid Blooms, inspired by the ‘hazy yet captivating memory of a dream’. Each of its six colours is available in Artistic Colour Gloss Soak-off Gel Polish, Colour Revolution Reactive Nail Lacquer and Perfect Dip & Brush Powder formulas to meet…

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Sweet Squared Building

Sweet Squared acquires distribution of Louella Belle’s hand & footcare brands

By Helena Biggs | 26 January 2024

Award-winning distribution and training company, Sweet Squared (S2), will take over distribution, support and education for Artistic Nail Design, Footlogix, Belava, Famous Names and Footsie in the UK from 5 February 2024. The acquisition of these hand and footcare brands from Louella Belle will offer greater choice for the professional S2 customer,…

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Ensure mess-free application with Artistic Gel On Xtensions Adhesive in a jar

By Callie Iley | 1 December 2023

Switching out its existing brush in a bottle container for a jar, Artistic Nail Design’s Gel On Xtensions Adhesive is a thick viscosity bonding gel, which creates a strong adhesive bond. Reinforcing the molecular structure of the Artistic Soft Gel Tip to create an airtight seal with the natural nail,…

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Embrace opulence with Artistic Nail Design’s Dripping In Diamonds collection

By Callie Iley | 16 November 2023

Inspired by the opulent allure of the holiday period, Artistic Nail Design has launched its Dripping In Diamonds collection, featuring six striking seasonal shades. Offering three rich crèmes and three sparkling glitters to add dazzling dimension, the Dripping In Diamonds collection suits both colour lovers and those exploring their dark…

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Want to create on-trend, velvet nail looks? Check out Artistic Nail Design’s Velvet Magnet Gel Polish

By Callie Iley | 17 October 2023

Create ultra-plush and shimmering magnetised manicures with Artistic Nail Design’s Velvet Magnet Gel Polish. Reacting to magnetic force to create sparkling nail art designs, the magnetic pigments are available in four shades or as two limited edition, holiday-ready duos, suiting both subtle and bold seasonal nail styling. Each duo includes…

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Get autumn-ready with Artistic Nail Design’s 6-piece collection

By Chloe Randall | 18 September 2023

Are your clients starting to request autumn hues? Prepare for the autumnal season with Artistic’s Away We Go collection. Inspired by the thrill of travel and adventure, from darker, deep hues to lighter, colourful shades, Artistic’s Away We Go collection comprises six shades ready for the season of crisper temperatures…

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Artistic flash glitter gel

Make nails dazzle with Artistic Nail Design’s 8 Flash Glitter Gel Polishes

By Rebecca Hitchon | 4 September 2023

Glitter lovers, get ready for nail looks to shine bright with Artistic’s Flash Glitter Gel Polish range. With eight shades available, from classic gold and silver to pinks and blue, the formula utilises light-activated technology that causes glitter to flare when exposed to flash photography. Adding an eye-catching effect to social…

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Looking to step up your nail art game? Check out Artistic Nail Design’s Art Paints

By Callie Iley | 21 July 2023

Offering three times the pigment of regular gel polish, bring your nail art concepts to life with Artistic Nail Design’s Art Paints. With a high pigment finish allowing for a one-stroke, fine-line look in both créme and metallic finishes, the Artistic Art Paints promise no marbling or wrinkling and a…

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Get groovy in summer 2023 with Artistic Nail Design’s Sunny Daze collection

By Callie Iley | 30 June 2023

Bring bold summer styling to clients’ manicures this season with Artistic Nail Design’s six-piece collection, Sunny Daze. Featuring a rainbow of bright, avant-garde hues, the Sunny Daze collection is available in a range of systems, including Colour Gloss Soak Off Gel Polish, Colour Revolution Reactive Nail Lacquer, and Perfect Dip…

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Artistic builder + rubber base

Artistic Nail Design unveils 2 structure gel products to build & strengthen nails

By Rebecca Hitchon | 16 June 2023

Artistic Nail Design has extended its range of structure gels with the launch of a Brush-On Builder Gel and Rubber Base Coat – which is available in three shades. The two formulas feature alongside Artistic’s Correction Gel Soak-Off Nail Strengthener, in what UK distributor, Louella Belle, is calling the ‘dream…

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Turn heads with Artistic Nail Design’s winter 2022 Totally Tinseled colour collection

By Callie Iley | 2 December 2022

Turn heads with Artistic Nail Design’s winter 2022 Totally Tinseled colour collection Artistic Nail Design has launched its winter 2022 collection, Totally Tinseled, drawing inspiration from the festive season while maintaining its signature edgy twist. The collection offers a variety of finishes and tones, with six seasonal hues ranging from…

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