Phone Digital Tools

3 must-have digital tools for beauty pros, according to a business & marketing expert

By Guest Writer | 15 February 2025

Beauty business and marketing mentor, Stephanie Barnard, aka Beauty Business Bestie, shares her digital tool recommendations… Whether you’re a solo worker or managing a team, staying organised can feel like a full-time job. Running a beauty business can get messy, and without systems in place, you might find yourself forgetting…

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Polishpad

Streamline & manage business operations with nail booking platform, Polishpad

By Rebecca Hitchon | 31 January 2024

Scratch chats to Abi Bright, founder of nail-focused booking web app, Polishpad, to discover how its range of features can benefit nail pros and clients – and learn about its competition for techs… Abi Bright’s passion for nails was realised when she was 16, and it’s something that stayed with…

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Cosmetics ingredients information is at your fingertips with this mobile app

By Rebecca Hitchon | 5 December 2023

On average, European consumers use over seven different cosmetics daily, but do you know about their ingredients? European personal care association, Cosmetics Europe, is on a mission to drive transparency and improve cosmetics ingredients knowledge, with the launch of the COSMILE Europe app. Allowing users to scan an ingredients list…

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Threads

5 ways to use the Threads app to benefit your beauty business 

By Guest Writer | 10 July 2023

Jon Morgan, CEO & editor-in-chief of consulting firm, Venture Smarter, shares how small businesses can utilise Meta’s latest social media app, Threads, to maintain a competitive edge… 1. Brand awareness  Threads is another opportunity for small businesses to increase visibility for their brand, with updates on products and services, plus…

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Sos beauty app

How to gain nail clients with the SOS Beauty app

By Rebecca Hitchon | 13 March 2023

Connect with new customers in your area and fill your appointment slots with SOS Beauty, a mobile app that sends you client requests suited to your business. Designed for hair, beauty and aesthetics businesses, SOS Beauty puts the power in your hands to provide personalised quotes for services, which clients…

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Kaikura

Meet Kaikura: The personal development app for beauty pros

By Rebecca Hitchon | 23 January 2023

Kaikura helps hair and beauty pros to identify and achieve short and long-term personal goals. Scratch chats to its founder, Steph Stevenson, former National Hair & Beauty Federation board member & owner of the award-winning HNB Salon & Spa in Poole… What inspired you to launch Kaikura? I founded Kaikura…

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Secret Spa unveils app to support beauty freelancers

By Chloe Randall | 27 September 2022

At-home beauty and wellness marketplace, Secret Spa, has launched Solo, an app for freelancers working in the personal care sector.  Solo offers a platform tailored to various aspects of a freelancer’s business, from online consultation forms to a travel time calculator, booking system, marketing tools and a professional website. “Solo…

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Need help to run your beauty business smoothly? Get your own digital assistant with Pocket PA

By Rebecca Hitchon | 25 February 2022

When Caroline Syson’s daughter, Megan, decided to become a freelance lash technician but had no business or financial management experience, Caroline knew she had to find an app to help her. After struggling to find any that combined day-to-day admin and practical work in a single, easy-to-use tool, Caroline took…

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Mobile therapists: Here’s how the Storefront app can take the stress out of beauty bookings

By Helena Biggs | 16 November 2021

From the creators of the successful LeSalon beauty service finder app comes Storefront – a handy app to help mobile beauty pros organise and promote bookings. Launching at the end of 2021, Storefront ‘helps mobile therapists be their own boss’ with a booking management facility, option for a website optimised…

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Tiktok

5 things nail techs need to know about TikTok

By Chloe Randall | 26 May 2021

In this day and age, being a nail technician is so much more than creating gorgeous nails for their clients. Keeping up with the latest social media app as a method to reach potential clients is essential, and currently, the latest app to enter the nail world is TikTok. The…

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Myrror web feature

Track your client’s nail journey with beauty app ‘Myrror’

By Chloe Randall | 18 December 2020

The beauty app Myrror has been launched to help you track the progress of any treatment, regime or at home products you are using so you can see the changes on a customised photo timeline. Each photo is timestamped and includes a comment diary feature to capture your thoughts in…

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Meditation app launched to aid skin woes

By Sophie Nutt | 17 February 2020

Eewee Production, the owner of skincare brand Respekt, has unveiled a beauty-focused meditation app; Beautitation. Designed to be used in conjunction with consumers’ daily skincare routines, the Beautitation meditation techniques are said to reduce stress and, in turn, aid skin woes. On the app, customers can choose from more than…

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Scottish business woman of the year kate stott beautybooker

Beauty entrepreneur wins Scottish Business Woman of the Year

By Sophie Nutt | 18 December 2019

Beauty entrepreneur, Kate Scott, has been awarded Scottish Business Woman of the Year at the National Business Women Awards. Kate was recognised for her business acumen in launching the BeautyBooker app, which allows customers to book appointments in hair, beauty and nail salon and spas within the North East area of Scotland via…

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Medically approved app to help back pain launches

By Sophie Nutt | 13 September 2019

Digital therapy company, Kaia Health, has launched the first medically approved back pain app in the EU and UK aiming to end the epidemic of work-induced back pain. According to WHO, back pain is the leading global cause of disability worldwide. Meanwhile, in the UK, an estimated one-third of the…

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A #QuickChipFix with Treatwell

By Scratch Staff | 18 July 2019

Yesterday, I made my way to the highly quirky and graffiti-filled streets of Shoreditch for an innovative pop-up event hosted by Treatwell, promoting how easy it is to fix a nail chip with their beauty booking app. The event was solely based on the quick-witted twist on words of chips,…

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