Social Media Star Award

SOCIAL MEDIA STAR OF THE YEAR

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If you are a nail technician or manage a salon/mobile nail business account and create great nail content for social media - then this category is for you!

The Social Media Star of the Year elevates the profile of the nail sector and/or their own profile with engaging, eye-catching posts, and by interacting with others across social media platforms. They promote nail services positively and effectively.

The entrant must have created their nail-related social media account on or before 1 February 2024 (12 months ago). They create innovative and relevant content and campaigns to support their nail business and engage clients and the wider community.

JUDGING

Once the entry deadline has passed on 10 March 2025, all entries will be judged and five finalists in this category will be announced on 18 April 2025.

The finalist's entry material and social media platforms etc. will be judged against a number of criteria points by a specially selected panel. Scores will be tallied to determine the winner of this category who will be announced at the Scratch Stars Party on Sunday 6 July 2025.

Scratch Stars Awards Evening, Comm By Helena Biggs

Kamila Borowiec, Scratch Stars Social Media Star of the Year 2024

Answers must be given in less than 300 words. Text over 300 words will not be read or considered. Please do NOT use artificial intelligence (AI) to generate your answers. Any entries have more than 20% AI influence will be disqualified.

Please confirm(Required)

Tick to confirm you have read the rules and regulations, and have been an active part of the UK/ROI nail industry for a minimum of 12 months (on or before 1 February 2024).

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If you are having issues with the below form, please send all required information to scratchstars@scratchmagazine.co.uk and await a confirmation email.

Your details

Name of entrant/lead contact(Required)

First Last

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Telephone(Required)

Email(Required)

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Address(Required)

Street Address Address Line 2 City County / State / Region Postcode

Headshot

Please upload a JPG or PNG file up to 4MB in size.

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Business/brand logo

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Please provide proof of your current, valid insurance cover for yourself or your business(Required)

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Accepted file types: jpg, png, jpeg, pdf, Max. file size: 4 MB, Max. files: 1.

Your business username on X (formerly Twitter)

Your business Facebook page

Your business Instagram username

Your business YouTube

Your business TikTok

Please list any other social media sites/usernames you use for your business

Competition questions

Describe your social media presence: its purpose, your aesthetic, how you use it and its benefits(Required)

Detail your role within the nail industry… (e.g. are you a full-time content creator, or are you a nail pro/nail business owner who balances client work and social media posts etc)(Required)

Have you taken any courses/workshops/training related to social media or marketing since 1 February 2024? If so, please detail when and with whom(Required)

How do you keep up-to-date with social media changes and adapt your content to ensure its visibility?(Required)

From where do you source information about nail industry news and innovations?(Required)

How do you plan to develop your profile in the next 12 months via your social media platform(s)?(Required)

Write up to 300 words on why social media is important to, and has helped develop your business/brand(Required)

What do you find to be the most effective social media sites/tools for your business?(Required)

Please detail the methods you take to drive engagement and grow your following(Required)

What are the biggest challenges you face with social media and how do you overcome them?(Required)

How much do you spend on your social media strategy each month?(Required)

Where did you hear about the Scratch Stars Awards?

Scratch Magazine

Other trade magazine

Social media

Google

Other (please state below)

Other

Please confirm(Required)

I consent to receive updates about the Scratch Stars Awards and its sponsors from 1 February 2025 onwards and confirm I've read how we use your personal information

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On pressing submit, you agree to enter the Scratch Stars Awards 2025 and will receive a confirmation email of your entry. Please check you have filled in all required fields as image uploads will need to be reselected if validation fails.

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The Scratch Stars Awards 2025 is sponsored by:

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