3 must-have digital tools for beauty pros, according to a business & marketing expert
Beauty business and marketing mentor, Stephanie Barnard, aka Beauty Business Bestie, shares her digital tool recommendations… Whether you’re a solo worker or managing a team, staying organised can feel like a full-time job. Running a beauty business can get messy, and without systems in place, you might find yourself forgetting appointments, losing client details and…
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Ashford beauty salon: how exceptional customer service creates relaxing client experiences
Sarah Webb, owner of Bella’s Little Nail Boutique, takes pride in her standout beauty services, which place an emphasis on the client experience. Working in customer service for over 20 years, Sarah knows how to offer clients an exceptional appointment. She explains: “My clients receive a coffee and biscuits, and can access WiFi for free.…
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Shifting your mindset for success: 4 tips from a beauty business coach
Scratch columnist & beauty business and mindset coach, Zaara King, shares advice for transforming your mental outlook… When I ask beauty business owners what changed for them when they found new levels of success, they say their mindset – and the same is true for me. You may be working with either a fixed or…
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Animal print, pearls & 3 other nail trends at New York Fashion Week AW25
Fashion month is well underway, and kicked off with New York Fashion Week. Offering an insight into clothing styles set to dominate the autumn/winter 2025 season, the event also showcased stunning nail styles – and we spotted five trends to note… Animal print According to the New York runways, animal print isn’t going anywhere. At…
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Nail techs spread the love with 3D Valentine’s nail art designs: #ShowScratch Creative Challenge
Check out entries to the 12 February 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: 3D Valentine’s. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday.
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OTHER STORIES
Nail & beauty apprenticeships: salons share benefits, their experiences & advice
In a recent poll on Scratch’s Instagram, almost 80% of respondents shared that they’re considering taking on apprentices. Here, two…
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Love L&P? Halo launches Acrylic+ system for time-pressed nail pros
In the rapidly changing nail industry, evolution is key, and brands need to constantly innovate and excite to keep up…
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Get inspired: Nail pro, Lucy Price-Marshall, shares her journey to dominating the nail industry
Natural nail specialist, OPI educator, salon manager & multi-award winner, Lucy Price-Marshall, shares her career story and how she balances…
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Interested in entering Nailympia Competitions? Webinar dives into its 2025 direction
Are you keen to learn more about Nailympia Competitions? Buddy Sims, learning experience (LX) specialist for hair & beauty education…
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