The British Beauty Council (BBCo) has launched The Beauty Census, which encourages responses from industry professionals and consumers in order to ‘create a beauty industry that looks like you’.

The survey covers areas of inclusivity, education, equity and accessibility, and will be disseminated via the British Beauty Council’s network of board members, patrons and affiliates. It runs from 30 April to 26 July. The results will be compiled and presented at British Beauty Week 2024 (23-27 October).

Millie Kendall OBE

“We have done extensive research into the statistical social footprint of the beauty industry, however anecdotal evidence into human behaviours and challenges within the industry is lacking,” comments Millie Kendall OBE, CEO of the British Beauty Council. “That’s why we have launched this campaign: A Beauty Industry That Looks Like You. It will ensure we have the scope of data we need to propel real change when it comes to access to industry, social mobility, inclusivity and equity.”

The Council has collaborated with multi-disciplinary creative house, Spring, to front the survey with an arresting visual campaign. It features beauty professionals including brand founder & diversity advocate, Ateh Jewel, professional make-up artist & Glow Up alumni, Jack Oliver, and MD of L’Occitane UK & Ireland, Dianna Tieu. Photographed by Liz Collins, whose portfolio spans British Vogue, Beauty Papers, Elle magazine and Love, those photographed offer up a snapshot of British beauty today.

On the partnership, Susan Pratchett, London president at Spring Studios, says: “At Spring, our mission is to drive culture forward to create a positive impact through our work, and a key part of that is platforming perspectives from every corner of the beauty industry. So, when the British Beauty Council asked us to develop a narrative and campaign for its DE&I survey, it was an opportunity we were hugely excited by, as it aligns so brilliantly with our own values. We worked closely together to provide strategy, creative and studio space to make sure the census has the impact it deserves.”

The survey is open to all that work within and shop from the beauty industry in the UK. It has been curated to ensure relevant data is collected from both business and consumer groups, ensuring the results give a holistic understanding of beauty.

Click here to take part in the survey.

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