Urban Retreat to launch five storey luxury salon in Knightsbridge
By Helena Biggs | 12 May 2019 | News, Products & Treatments
Luxury London salon operator, Urban Retreat, has announced a new concept flagship in Knightsbridge.
Its first stand-alone location, Urban Retreat – The White House, will launch this summer on Hans Crescent. The 12,000 sqft space will focus on personalised client health, nutrition and wellbeing to complement hair and beauty services.
“We want to revolutionise and own the beauty hospitality space with our expert staff, authoritative approach to service, best-in-class professional and retail products and elevated customer experience,” comments Reena Hammer, managing director.
“The grand nature of The White House is perfect for Urban Retreat to realise its vision, where ‘beauty meets hospitality’. In a landscape where traditional retail layouts and store design are being challenged by the expectations of the evolving consumer, our brand new concept will focus on an experience-led approach.
“Everyone will be met with a warm and relaxed, yet luxurious place to spend time, where creating intimacy with our clients and anticipating their needs is key.”
The ground floor of the five-storey building houses a retail space, where an array of curated beauty brands are available for purchase. Consultation tables are beside the replace, alongside a grand staircase.
A 40-cover in-house restaurant, Flavour by Urban Retreat, focuses on an artificially free, nutritious, balanced menu and is also available for private hire or corporate events.
On the first floor, internationally renowned hair stylist and entrepreneur Frédéric Fekkai is opening his first global salon with Urban Retreat.
Nail care brand, CND, has been chosen for nail services and the second and third floors will house more medical and traditional beauty services.
These floors include a prestigious Limited Edition Suite, where external beauty brands perform exclusive and signature treatments for a limited time.
A creative studio will host guest residences for tattoo and piercing artists providing an edgier, alternative offering, balanced against the in-house menu of perennial beauty treatments and latest medi-spa services.
The basement embeds the ethos of wellness, and Urban Retreat will partner with leading nutritionists and wellbeing consultants to deliver results-driven cleansing, intolerance testing and tailored weight management programmes.
The entire floor is a designated safe zone where slimming treatments, colonic hydrotherapy, infra-red sauna and relaxation rooms are on offer. There’s also a soundproof yoga and meditation studio for lunchtime mindfulness sessions.
Urban Retreat – The White House will open in summer 2019.