Treatwell introduces ‘LGBTQIA+ friendly’ badge for salons

Salon booking service, Treatwell, has unveiled a ‘LGBTQIA+ friendly’ badge to help businesses signpost their commitment to providing inclusive treatments and welcoming experiences for all.

The badge is part of Treatwell‘s Treat Everyone Well campaign for Pride and beyond, and has seen over 10,000 professionals across Europe join the initiative. The campaign follows internal research by Treatwell, who engaged with its employees from both within and outside of the LGBTQIA+ communities, to gain a comprehensive understanding of the beauty industry’s needs.

The ‘LGBTQIA+ friendly’ badge is awarded to Treatwell salons that accept a pledge to uphold Pride values (Professionalism, Respect, Integrity, Diversity, Excellence), and helps LGBTQIA+ communities to easily find salons where they will feel accepted.

​​”The beauty industry has long been burdened by biases, but now is the time for change,” comments Giampiero Marinò, CEO at Treatwell.

“With our extensive network of over 50,000 salons across Europe, Treatwell can play a pivotal role in driving this transformation by leveraging our collective power for good and leading the way in this transformative movement.

“We see this as a defining ‘before and after’ moment in the history of beauty, and we are resolute in our commitment to lead this revolution, both externally and internally.”

Continuing its dedication to diversity and inclusion, Treatwell has plans to implement comprehensive education programmes to equip partners with tools and knowledge to enhance inclusivity, as well as plans to address the specific needs of underrepresented groups, including factors such as accessibility, religion and ethnicity.

Treatwell salons can accept the pledge and receive the ‘LGBTQIA+ friendly’ badge by clicking here.