Treatwell campaign inspires London commuters to prioritise self-care

Hair and beauty booking platform, Treatwell, has launched the ‘Out Of Home’ campaign, to encourage Londoners to book treatments for their wellbeing needs.

Launched on 10 March and running until 6 April 2025, 300 billboards across the London Underground and 300 buses are displaying the campaign’s messages, reminding commuters that self-care is not a luxury, but a way of living.

Joanna Christie, Treatwell’s chief marketing officer, comments: “We are thrilled to bring our message to the streets of London and encourage people to see self-care as part of their daily lives. This campaign is all about making beauty and wellness easy, accessible and a natural part of everyone’s routine.”

Since 2008, Treatwell has been connecting its users with salons and professionals to make beauty and wellness treatments accessible. The Out Of Home campaign positions the platform as ‘an open door to tailored treatments that fit effortlessly into modern lifestyles.’

www.treatwell.com