The GelBottle & Peacci collab with podcaster for Pride nail edit

Professional nailcare brand, The GelBottle, and sister retail brand, Peacci, have partnered with Josh Smith, host of Reign with Josh Smith, to celebrate Pride 2023.

Josh Smith

The collaboration between the nail brands and celebrity interview podcast host sees the curation of The Reignbow Edit: 11 empowering nail shades to raise money and awareness for Brighton-based LGBTQIA+ support charity, Switchboard.

The Reignbow Edit marks The GelBottle‘s third partnership with Switchboard, and 25% of proceeds from the Edit will be donated to the charity. The GelBottle and Peacci are also sponsoring four Pride-themed episodes of Reign with Josh Smith, featuring actor, Reneé Rap; Eurovision star, Loreen; singer, rapper & songwriter, Ashnikko, and actor, singer & YouTuber, Miss Benny.

The Reignbow Edit features green Serena; violet Madam; pink It’s Britney B*tch; yellow Clueless; orange Peach; lavender-blue Michelle; off-white Love Letter; brown Cocoa; red Candy; black Jet Black & royal blue Electric Blue.

“Beauty is such an intrinsic part of our identity — nails can be a visual representation of who we are and what we stand for, and that is why I am so proud to stand alongside The GelBottle and Peacci to promote a message of inclusivity and empowerment,” comments Josh Smith.

“I wanted to curate a selection of colours that represents every single colour of the Pride flag, to show everyone that they are welcome inside the Reignbow, no matter how they identify.”