Sweet Squared delivers SOFGEL nail products to UK market

USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market.

The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in eight shapes, five lengths and 15 sizes.

The soak-off soft gel system enhances the length and appearance of clients’ natural nails in under 60 minutes, allowing techs to focus on nail artistry, and works in conjunction with HEMA-free tip gel adhesive, The SOFGEL PRO™.

Available via the Sweet Squared website, pros can purchase the SOFTIPS PRO™ range as a kit or individually, alongside a variety of refill options.

“Nails aren’t just about fashion; they’re a form of self-expression, and nail technicians are the artists behind the magic,” comments Samantha Sweet, Sweet Squared co-founder & chief commercial officer.

“We’re thrilled to introduce SOFGEL to the UK – a service designed for professionals and clients who want fast, flawless enhancements, giving them more time to create stunning, individualised artistry.”

UK professionals can purchase SOFGEL products exclusively via www.sweetsquared.com